SCHEDULE 14A INFORMATION

        PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                            EXCHANGE ACT OF 1934

 FILED BY THE REGISTRANT (X)    FILED BY A PARTY OTHER THAN THE REGISTRANT ( )

 Check the appropriate box:
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 ( )  Definitive Additional Materials
 ( )  Soliciting Material Pursuant to section240.14a-11(c) or
      section 240.14a-12
 1.   ( )  Confidential, for Use of the Commission Only (as permitted by
           Rule 14a-6(e)(2))


                               DESIGNS, INC.
              (Name of Registrant as Specified In Its Charter)


  ------------------------------------------------------------------------
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


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                               DESIGNS, INC.
                                66 B Street
                        Needham, Massachusetts 02494

                                                           __________, 1999

 Dear Stockholder,

      We are pleased to invite you to attend the 1999 Annual Meeting of
 Stockholders of Designs, Inc., which will be held on Wednesday, September
 22, 1999, at 1:00 p.m., local time, at One Post Office Square, Boston,
 Massachusetts 02109.  The items to be considered and voted upon at the
 Annual Meeting are described in the notice of Annual Meeting of
 Stockholders and Proxy Statement accompanying this letter.

      Your vote is important, regardless of the size of your holdings.
 Whether or not you plan to attend the Annual Meeting and vote in person,
 please take a moment and complete, sign and date our enclosed BLUE proxy
 card and return it in the enclosed postage-paid envelope.  Instructions for
 voting are contained on the BLUE proxy card.  Voting in advance of the
 Annual Meeting will not limit your right to vote in person should you wish
 to attend the Annual Meeting.

      We understand that you may receive proxy solicitation materials from
 dissident stockholder Seymour Holtzman and certain entities controlled by
 him, including Jewelcor Management, Inc., in connection with items Mr.
 Holtzman intends to present at the Annual Meeting.  These items are a slate
 of director nominees chosen by Mr. Holtzman and a proposal relating to the
 Company's Shareholder Rights Plan.  Your Board of Directors believes that
 these proposals are not in the best interests of the Company and its
 stockholders and urges you to reject his solicitation and not sign any of
 his white proxy cards.

      YOUR VOTE IS IMPORTANT.  WE ENCOURAGE YOU TO VOTE YOUR SHARES AS SOON
 AS POSSIBLE.  IF YOU HAVE ANY QUESTIONS OR NEED ASSISTANCE IN VOTING YOUR
 SHARES, PLEASE CALL OUR PROXY SOLICITOR, INNISFREE M&A INCORPORATED, TOLL
 FREE AT 1-888-750-5834.

      Thank you for your support, and we look forward to seeing you at the
 Annual Meeting.

                                   Sincerely,


                                   Joel H. Reichman
                                   President and Chief Executive Officer




                               DESIGNS, INC.

        NOTICE OF ANNUAL MEETING OF STOCKHOLDERS AND PROXY STATEMENT

                              _________, 1999


      The Annual Meeting of Stockholders of Designs, Inc. (the "Company")
 will be held at One Post Office Square, Boston, Massachusetts 02109, at
 1:00 p.m., local time, on Wednesday, September 22, 1999 for the following
 purposes:

      1.   To elect five directors to serve on the Company's Board of
           Directors until the 2000 Annual Meeting of Stockholders of the
           Company.  The Board of Directors recommends a vote FOR the
           election of each of the existing director nominees proposed for
           reelection by the Company, as further described in the
           accompanying Proxy Statement.

      2.   To vote on a stockholder proposal by dissident stockholder
           Jewelcor Management, Inc., and its indirect controlling
           stockholder, Mr. Seymour Holtzman, if properly presented,
           relating to the Company's Shareholder Rights Plan.  The Board of
           Directors recommends a vote AGAINST this proposal.

      3.   To transact such further business as may properly come before the
           Annual Meeting and at any adjournments or postponements thereof.

      The Board of Directors has fixed the close of business on August 5,
 1999 as the record date for the determination of stockholders entitled to
 notice of, and to vote at, the Annual Meeting. Accordingly, only
 stockholders of record at the close of business on that date will be
 entitled to vote at the Annual Meeting. A list of the stockholders of
 record as of the close of business on August 5, 1999 will be available for
 inspection by any stockholder of record at the Annual Meeting and,
 beginning on September 12, 1999, at One Post Office Square, Boston,
 Massachusetts 02109. The transfer books will not be closed.

      The Proxy Statement which follows contains more detailed information
 as to the matters described above.  This Notice of Annual Meeting of
 Stockholders is first being mailed to stockholders on or about __________,
 1999.

      PLEASE SIGN, DATE AND RETURN THE ENCLOSED BLUE PROXY CARD IN THE
 ENCLOSED POSTAGE-PAID ENVELOPE.  IF YOU HAVE RECEIVED A WHITE PROXY CARD
 FROM A DISSIDENT GROUP OF STOCKHOLDERS, WE URGE YOU NOT TO SIGN OR RETURN
 ANY WHITE PROXY CARD SENT TO YOU.



                                         By order of the Board of Directors,


                                         SCOTT N. SEMEL
                                         Secretary



 Needham, Massachusetts
 __________, 1999




                               DESIGNS, INC.
                                66 B STREET
                        NEEDHAM, MASSACHUSETTS 02494
                               (781) 444-7222

                              PROXY STATEMENT
                       ANNUAL MEETING OF STOCKHOLDERS

                             SEPTEMBER 22, 1999


      This Proxy Statement and the enclosed form of proxy are first being
 mailed to stockholders of Designs, Inc. (the "Company" or "Designs") on or
 about __________, 1999 in connection with the solicitation by the Board of
 Directors of Designs of proxies to be used at the Annual Meeting of
 Stockholders to be held on September 22, 1999, and at any and all
 adjournments or postponements thereof (the "Annual Meeting").  You are
 urged to sign and date the enclosed BLUE proxy card and return it in the
 enclosed prepaid envelope whether or not you plan to attend the Annual
 Meeting. Any stockholder may revoke such stockholder's proxy at any time
 before it has been exercised by attending the Annual Meeting and voting in
 person or by filing with the Secretary of the Company either an instrument
 in writing revoking the proxy or another duly executed proxy bearing a
 later date.

      At the close of business on August 5, 1999, the record date for the
 Annual Meeting (the "Record Date"), the Company's outstanding voting
 securities consisted of _______________ shares of common stock, par value
 $.01 per share ("Common Stock").  Each share of Common Stock is entitled to
 one vote on all matters properly brought before the Annual Meeting.  With
 respect to the election of directors, a stockholder may:  (i) vote for the
 election of all named director nominees, (ii) withhold authority to vote
 for all named director nominees or (iii) vote for the election of all named
 director nominees other than any nominee(s) with respect to whom the
 stockholder withholds authority to vote by so indicating in the appropriate
 space on the BLUE proxy card.

      Seymour Holtzman, a dissident stockholder of the Company, his wife
 Evelyn Holtzman, and certain entities controlled by them, including
 Jewelcor Management, Inc. (collectively, the "Holtzman Group"), have
 proposed their own slate of nominees for election to the Board of Directors
 in opposition to the Company's nominees.  The Holtzman Group also has
 stated that it intends to present a proposal concerning a non-binding
 recommendation that the Company's Board of Directors terminate the
 Company's Shareholder Rights Plan (the "Holtzman Proposal").  The Board of
 Directors is soliciting votes FOR the Company's slate of nominees for
 election to the Board of Directors and AGAINST the Holtzman Proposal.
 Unless contrary instructions are indicated on the BLUE proxy card, all
 shares represented by valid proxies received pursuant to this solicitation
 (and not revoked) will be voted FOR the election of all of the Company's
 nominees for directors named in this Proxy Statement and AGAINST the
 Holtzman Proposal.  If you specify a different choice on the proxy card,
 your shares will be voted as specified.

      A quorum is necessary to hold a valid meeting of stockholders.  If
 stockholders holding at least a majority of the shares of Common Stock
 outstanding as of the Record Date are present in person or by proxy, a
 quorum will exist for purposes of transacting business at the Annual
 Meeting, other than a vote to adjourn (for which a quorum need not be
 present).  Any stockholder who attends the Annual Meeting may not withhold
 such stockholder's shares from the quorum count by declaring such shares
 absent from the Annual Meeting.  Abstentions and shares of Common Stock as
 to which a nominee (such as a broker holding shares in street name for a
 beneficial owner) has not received voting instructions from the beneficial
 owner thereof and does not have discretionary authority with respect to a
 particular matter ("broker non-votes") will be counted as present for the
 purpose of establishing a quorum.

      The Company's By-Laws provide that directors shall be elected by a
 plurality of the votes of the shares of Common Stock properly cast.  The
 affirmative vote of a majority of the votes properly cast at the Annual
 Meeting on the Holtzman Proposal will be required to approve the Holtzman
 Proposal.  Abstentions and broker-non votes with respect to any proposal
 will not be counted as votes cast on such proposal.  Proxies withholding
 authority with respect to the election of one or more director nominees
 will not be counted as votes cast for those individual nominees.

      YOUR VOTE AT THIS YEAR'S ANNUAL MEETING IS ESPECIALLY IMPORTANT.
 PLEASE SIGN AND DATE THE ENCLOSED BLUE PROXY CARD AND RETURN IT IN THE
 ENCLOSED ENVELOPE PROMPTLY.

      WE URGE YOU NOT TO SIGN OR RETURN ANY PROXY CARD THAT MAY BE SENT TO
 YOU BY THE HOLTZMAN GROUP, EVEN AS A PROTEST VOTE AGAINST THE HOLTZMAN
 GROUP.  If you previously voted on a Holtzman Group proxy card, you have
 every legal right to change your vote.  You can do so simply by signing,
 dating and returning the enclosed BLUE proxy card.  ONLY YOUR LATEST DATED
 PROXY CARD WILL COUNT.

      IMPORTANT:  If your shares of Common Stock are held in the name of a
 brokerage firm, bank, nominee or other institution, only it can sign a BLUE
 proxy card with respect to your shares and only upon specific instructions
 from you.  Please contact the person responsible for your account and give
 instructions for a BLUE proxy card to be signed representing your shares of
 Common Stock.  We urge you to confirm in writing your instructions to the
 person responsible for your account and to provide a copy of such
 instructions to the Company's proxy solicitor, Innisfree, M&A Incorporated,
 at the address indicated below so that Innisfree can attempt to ensure that
 your instructions are followed.

      If you have any questions about executing your proxy or require
 assistance, please contact:


                         INNISFREE M&A INCORPORATED
                       501 Madison Avenue, 20th Floor
                          New York, New York 10022
                       Call Toll Free: (888) 750-5834

       Banks and Brokerage Firms please call collect: (212) 750-5833




                     PROPOSAL 1. ELECTION OF DIRECTORS

      The Board of Directors has determined, in accordance with the By-Laws
 of the Company, as amended (the "By-Laws"), that the Board of Directors to
 be elected at the Annual Meeting shall consist of five members.  The Board
 of Directors has nominated five persons, each of whom currently serves as a
 member of the Board of Directors of the Company, for election to serve on
 the Board until the 2000 Annual Meeting of Stockholders or Special Meeting
 in lieu thereof. Although management expects all nominees to accept
 nomination and to serve if elected, the persons designated as proxies on
 the enclosed proxy card will have full discretion to vote the shares
 represented by proxies held by them for a substitute if a nominee is unable
 to serve at the time of election.

      The nominees for directors are:

                                                                    DIRECTOR
      NAME                    AGE           POSITION                  SINCE
      ----                    ---           --------                --------
      Joel H. Reichman .....   49    President, Chief Executive       1987
                                       Officer and Director
      James G. Groninger ...   55    Director                         1987
      Bernard M. Manuel ....   52    Director                         1990
      Melvin I. Shapiro ....   84    Director                         1990
      Peter L. Thigpen .....   59    Director                         1994

      The Board of Directors recommends that you vote  FOR the election of
 the five individuals named above as directors of the Company.


 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

      The following named persons were the only persons or entities believed
 by the Company to be the beneficial owners of more than five percent of the
 issued and outstanding shares of Common Stock as of July 16, 1999. The
 Company is informed that, except as indicated, all of them have sole voting
 and investment power with respect to all shares of Common Stock shown as
 beneficially owned by them, subject to community property laws where
 applicable.

                                         Number of Shares     Percentage(1) of
 Name and Address of Beneficial Owner    Beneficially Owned    Common Stock
 ------------------------------------    ------------------   ----------------
 Grace & White, Inc.
   515 Madison Avenue
   New York, New York 10022 ............     2,057,100(2)          12.9%

 Franklin Resources, Inc.
   777 Mariners Island Boulevard
   San Mateo, California 94403 .........     1,900,000(3)          11.9

 Jewelcor Management, Inc.
   100 North Wilkes-Barre Boulevard
   Wilkes-Barre, PA 18702 ..............     1,570,200(4)           9.9

 Stanley I. Berger
   100 Essex Road
   Chestnut Hill, Massachusetts 02467 ..     1,205,437(5)           7.4

 Dimensional Fund Advisors Inc.
   1299 Ocean Avenue, 11th Floor
   Santa Monica, California 90401 ......       838,400(6)           5.3

__________________
 (1)  Beneficial ownership is determined in accordance with the rules of the
      Securities and Exchange Commission (the "SEC") and generally includes
      voting or investment power with respect to securities.  Except as
      indicated, each person possesses sole voting and investment power with
      respect to all of the shares of Common Stock owned by such person,
      subject to community property laws where applicable.  In computing the
      number of shares beneficially owned by a person and the percentage
      ownership of that person, shares of Common Stock subject to options
      held by that person that are currently exercisable, or become
      exercisable by September 14, 1999 (60 days after July 16, 1999), are
      deemed outstanding.  Such shares, however, are not deemed outstanding
      for the purpose of computing the percentage ownership of any other
      person.  Percentage ownership is based on 15,963,948 shares of Common
      Stock outstanding on July 16, 1999, plus securities deemed to be
      outstanding with respect to individual stockholders pursuant to Rule
      13d-3(d)(1) under the Securities Exchange Act of 1934, as amended (the
      "Exchange Act").  The information as to each person has been furnished
      by such person.
 (2)  The Company received an Amendment No. 1 to Schedule 13G dated February
      8, 1999, stating that Grace & White, Inc. ("Grace & White") was the
      beneficial owner of the number of shares of Common Stock set forth
      opposite its name in the table above.  The report indicates that at
      December 31, 1998 Grace & White had sole voting power with respect to
      194,000 shares and that Grace & White may be deemed to beneficially
      own, within the meaning of Rule 13d-3 of the Exchange Act, 2,057,100
      shares over which it had sole dispositive power.  The report indicates
      that the shares were acquired in the ordinary course of Grace &
      White's investment advisory business and not with the purpose of
      changing or influencing the control of the Company.
 (3)  The Company received a report on Schedule 13G/A dated May 8, 1999 and
      filed jointly by Franklin Resources, Inc. ("FRI"), Franklin Advisory
      Services, Inc. ("FASI"), Charles B. Johnson and Rupert H. Johnson, Jr.
      FASI is an investment adviser; FRI is the parent holding company of
      FASI; and Charles B. Johnson and Rupert H. Johnson, Jr. each own in
      excess of 10% of the outstanding stock, and are the principal
      stockholders, of FRI.  The report states that FASI had sole voting
      power and sole dispositive power over 1,900,000 shares as of that
      date.  The report further states that the shares were beneficially
      owned by one or more open or closed-end investment companies or other
      managed accounts which are advised by direct and indirect investment
      adviser subsidiaries of FRI.  The report indicates that the shares
      were acquired in the ordinary course of business and not with the
      purpose of changing or influencing the control of the Company.  The
      report describes the relationship among Franklin, FASI, Charles B.
      Johnson and Rupert H. Johnson, Jr., but it does not affirm the
      existence of a "group" as that term is used in Section 13(d)(3) of the
      Exchange Act; nevertheless, the Company believes that FRI, FASI,
      Charles B. Johnson and Rupert H. Johnson, Jr. may be deemed  to
      constitute a group under Section 13(d)(3) of the Exchange Act and that
      such group may be deemed to be the beneficial owner of the shares
      described in this footnote.
 (4)  The Company has received reports on Schedule 13D, initially dated as
      of November 27, 1998 and amended through July 19, 1999 and filed
      jointly on behalf of Jewelcor Management, Inc. ("JMI"), Jewelcor,
      Inc., S.H. Holdings, Inc., Seymour Holtzman and Evelyn Holtzman.  JMI
      is a wholly-owned subsidiary of Jewelcor, Inc.  Jewelcor, Inc. is a
      wholly-owned subsidiary of S.H. Holdings, Inc.  Seymour Holtzman and
      Evelyn Holtzman own, as tenants by the entirety, a controlling
      interest of S.H. Holdings, Inc.  The last report filed before the date
      of this table, filed as of July 19, 1999, states that JMI had sole
      voting power and sole dispositive power over 1,570,200 shares as of
      that date.  The report describes the relationship among JMI, Jewelcor,
      Inc., S.H. Holdings, Inc., Seymour Holtzman and Evelyn Holtzman, but
      it does not affirm the existence of a "group" as that term is used in
      Section 13(d)(3) of the Exchange Act; nevertheless, the Company
      believes that JMI, Jewelcor, Inc., S.H. Holdings, Inc., Seymour
      Holtzman and Evelyn Holtzman may be deemed  to constitute a group
      under Section 13(d)(3) of the Exchange Act and that such group may be
      deemed to be the beneficial owner of the shares described in this
      footnote.
 (5)  Includes 241,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999.  Mr. Berger filed a
      Schedule 13D with the SEC, dated as of December 29, 1998, stating that
      he had consented or would consent in his capacity as a stockholder to
      the proposals described in the Consent Solicitation Statement of JMI
      dated December 21, 1998.  See "THE HOLTZMAN GROUP SOLICITATION  --
      Background" below.  JMI's consent solicitation expired without any of
      its proposals being approved by the Company's stockholders.
 (6)  The Company received a report on Schedule 13G dated February 12, 1999
      stating that Dimensional Fund Advisors Inc. ("DFAI") was reporting the
      beneficial ownership of an aggregate of 838,400 shares by four
      investment companies to which DFAI furnishes investment advice and
      certain other investment vehicles to which DFAI serves as an
      investment adviser.  These investment companies and other investment
      vehicles are referred to as the "Portfolios" in the Schedule 13G filed
      by DFAI.  The Schedule 13G states that all securities reported in the
      Schedule 13G are owned by advisory clients of DFAI, none of which, to
      DFAI's knowledge, owns more than five percent of the outstanding
      shares of Common Stock of the Company.  The report on Schedule 13G
      indicates that at December 31, 1998 DFAI had sole voting power and
      with respect to all 838,400 shares reported and that DFAI may be
      deemed to beneficially own such shares within the meaning of Rule
      13d-3 of the Exchange Act in that it had sole dispositive power over
      them.  The report indicates that the shares were acquired in the
      ordinary course of business and not with the purpose of changing or
      influencing the control of the Company.  The report describes the
      relationship among DFAI and its advisory clients but does not affirm
      the existence of a "group" as that term is used in Section 13(d)(3) of
      the Exchange Act.  DFAI disclaims beneficial ownership of the shares;
      nevertheless, the Company believes that DFAI and its advisory clients
      may be deemed to constitute a group under Section 13(d)(3) of the
      Exchange Act and that such group may be deemed to be the beneficial
      owner of the shares described in this footnote.


 SECURITY OWNERSHIP OF MANAGEMENT

      As of July 16, 1999, the following directors of the Company, the Named
 Executive Officers (as defined below) and the directors and Named Executive
 Officers as a group were the beneficial owners of the indicated amount of
 issued and outstanding shares of Common Stock.  Except as indicated, all of
 them have sole voting and investment power with respect to all shares of
 Common Stock shown as beneficially owned by them, subject to community
 property laws where applicable.

                                         Number of Shares of   Percentage of
                                            Common Stock        Common Stock
 Name and Title of Beneficial Owner      Beneficially Owned    Outstanding (1)
 ----------------------------------      -------------------   ---------------
 Stanley I. Berger
   Chairman of the Board and Director ...    1,205,437(2)           7.4%

 Joel H. Reichman
   President, Chief Executive Officer
   and Director .........................      416,455(3)            2.6

 Scott N. Semel
   Executive Vice President, General
   Counsel and Secretary ................      310,537(4)            1.9

 Carolyn R. Faulkner
   Vice President, Chief Financial
   Officer and Treasurer ................       80,000(5)             *

 James G. Groninger
   Director .............................       80,765(6)             *

 Melvin I. Shapiro
   Director .............................       65,187(7)             *

 Bernard M. Manuel
   Director .............................       90,885(8)             *

 Peter L. Thigpen
   Director .............................       61,551(9)             *

 All directors and executive
   officers as a group (8 persons) ......    2,310,817(10)        13.5%

__________________
 *    Less than 1.0%.
 (1)  Beneficial ownership is determined in accordance with the rules of the
      SEC and generally includes voting or investment power with respect to
      securities.  Except as indicated, each person possesses sole voting
      and investment power with respect to all of the shares of Common Stock
      owned by such person, subject to community property laws where
      applicable.  In computing the number of shares beneficially owned by a
      person and the percentage ownership of that person, shares of Common
      Stock subject to options held by that person that are currently
      exercisable, or become exercisable by September 14, 1999 (60 days
      after July 16, 1999), are deemed outstanding.  Such shares, however,
      are not deemed outstanding for the purpose of computing the percentage
      ownership of any other person.  Percentage ownership is based on
      15,963,948 shares of Common Stock outstanding as of July 16, 1999,
      plus securities deemed to be outstanding with respect to individual
      stockholders pursuant to Rule 13d-3(d)(1) under the Exchange Act.  The
      information as to each person has been furnished by such person.
 (2)  Includes 241,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999.  Mr. Berger filed a
      Schedule 13D with the SEC, dated as of December 29, 1998, stating that
      he had consented or would consent in his capacity as a stockholder to
      the proposals described in the Consent Solicitation Statement of JMI
      dated December 21, 1998.  See "THE HOLTZMAN GROUP SOLICITATION --
      Background" below.  JMI's consent solicitation expired without any of
      its proposals being approved by the Company's stockholders.
 (3)  Includes 370,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999, as well as 280 shares
      owned by Mr. Reichman's wife and 427 shares owned by Mr. Reichman's
      children, as to which 707 shares Mr. Reichman disclaims beneficial
      ownership.
 (4)  Includes 272,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999, as well as 450 shares
      owned by Mr. Semel's daughter, as to which he disclaims beneficial
      ownership.
 (5)  Includes 67,000 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999, as well as 12,000 shares
      beneficially owned by Mrs. Faulkner's husband, as to which she
      disclaims beneficial ownership.
 (6)  Includes 43,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999.
 (7)  Includes 43,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999 and 450 shares owned by
      Mr. Shapiro's wife as to which he disclaims beneficial ownership.
 (8)  Includes 43,500 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999.
 (9)  Includes 22,000 shares issuable pursuant to outstanding stock options
      exercisable within 60 days of July 16, 1999.
 (10) Includes 1,104,000 shares issuable pursuant to outstanding stock
      options exercisable within 60 days of July 16, 1999.  See also Notes 2
      through 9 above for further details concerning such options.
 ______________


 SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section 16(a) of the Exchange Act requires the Company's officers and
 directors, and persons who own more than 10% of a registered class of the
 Company's equity securities, to file reports of ownership and changes in
 ownership with the Commission. Officers, directors and greater-than-10%
 stockholders are required by SEC regulations to furnish the Company with
 copies of all Section 16(a) forms they file. Based solely upon a review of
 Forms 3 and 4 and amendments thereto furnished to the Company during fiscal
 year 1998 and Forms 5 and amendments thereto furnished to the Company with
 respect to fiscal year 1998, the Company believes that all Section 16(a)
 filing requirements applicable to its officers, directors and greater-than-
 10% stockholders were fulfilled in a timely manner.


 NOMINEES FOR DIRECTOR AND EXECUTIVE OFFICERS

      DIRECTORS

      Joel H. Reichman has been President and Chief Executive Officer of the
 Company since December 1994. Prior to that time, he served as the Company's
 President and Chief Operating Officer since January 1993. Mr. Reichman has
 been employed by the Company since 1976 and served as its Executive Vice
 President from 1985 until January 1993. Mr. Reichman has been a director of
 the Company since 1987. Mr. Reichman has worked in the retail clothing
 business for more than 25 years.

      James G. Groninger was elected a director of the Company in 1987. Mr.
 Groninger is the founder and president of The BaySouth Company, a financial
 advisory firm. Prior to becoming associated with The BaySouth Company, from
 1988 through 1994, Mr. Groninger held various positions with PaineWebber
 Incorporated, an investment banking and brokerage firm, including the
 position of Managing Director. Mr. Groninger is a member of the Board of
 Directors of Cygne Designs, Inc., a private label designer and manufacturer
 of clothing for women, and NPS Pharmaceuticals, Inc., a research and
 development pharmaceutical company.

      Bernard M. Manuel was elected a director of the Company in 1990. Mr.
 Manuel is the Chairman of the Board and Chief Executive Officer of Cygne
 Designs, Inc., and Chairman of the Board and Chief Executive Officer of
 Amvent, Inc., an international financial consulting company. Mr. Manuel has
 been associated with these companies since prior to 1990.

      Melvin I. Shapiro was elected a director of the Company in 1990. Mr.
 Shapiro retired from the independent accounting firm of Tofias, Fleishman,
 Shapiro & Co., P.C. in April 1998. Until his retirement, Mr. Shapiro had
 been a partner in that firm for more than 25 years.

      Peter L. Thigpen was elected a director of the Company in March 1994.
 Mr. Thigpen is a partner and a founder of Executive Reserves, a consulting
 firm specializing in marketing strategy, quality processes and the
 development of strategic business plans. Prior to becoming associated with
 Executive Reserves, Mr. Thigpen held various positions with Levi Strauss &
 Co. ("Levi Strauss") covering a period of more than 23 years, including the
 position of Senior Vice President, U.S. Operations. Mr. Thigpen has been a
 lecturer at the Haas School of Business at the University of California,
 Berkeley since 1992. Mr. Thigpen is presently a member of the Board of
 Directors of Radica Games Limited, a developer, manufacturer and
 distributor of electronic handheld and table top games.

      All directors hold office until the next Annual Meeting of
 Stockholders or Special Meeting in lieu thereof. Executive officers, once
 elected, serve at the discretion of the Board of Directors.

      EXECUTIVE OFFICERS

      Scott N. Semel, 43, has been employed as General Counsel to the
 Company since 1986. Mr. Semel was elected Secretary and Vice President of
 the Company in March 1990, and Senior Vice President of the Company in
 March 1994. Mr. Semel was elected Executive Vice President of the Company
 in April 1996.

      Carolyn R. Faulkner, 37, joined the Company as its Controller in June
 1993. In March 1994, Mrs. Faulkner was elected as a Vice President of the
 Company. In July 1996, Mrs. Faulkner was elected Chief Financial Officer.
 On January 20, 1998, Mrs. Faulkner was elected Treasurer of the Company.
 Prior to joining the Company, from 1985 through May 1993, Mrs. Faulkner
 held various positions with Coopers & Lybrand L.L.P., an independent
 accounting firm, including the position of Business Assurance Manager.

 DIRECTOR COMPENSATION

      During the Company's fiscal year ended January 30, 1999 ("fiscal year
 1998"), non-employee directors of the Company were, and during the fiscal
 year ending January 29, 2000 ("fiscal year 1999") such directors will
 continue to be, eligible to participate in the Company's 1992 Stock
 Incentive Plan, as amended (the "1992 Stock Incentive Plan").  The 1992
 Stock Incentive Plan provides that each non-employee director of the
 Company who is elected by the stockholders to the Board initially will
 automatically be granted, upon such election, a stock option to purchase up
 to 10,000 shares of Common Stock at the then fair market value of Common
 Stock.  Each non-employee director of the Company who is re-elected by the
 stockholders to the Board is granted, upon such re-election, a stock option
 to purchase up to 3,000 shares of Common Stock at the then fair market
 value of Common Stock.  The 1992 Stock Incentive Plan further provides that
 each of such stock options becomes exercisable in three equal annual
 installments commencing twelve months following the date of grant and has a
 ten year term.

      During fiscal year 1998, non-employee directors of the Company were
 entitled to receive, in addition to reimbursement of expenses, fees for
 each meeting of the Board of Directors or committees of the Board in which
 they participated, as follows: $3,000 for each meeting of the Board of
 Directors; $3,000 for each Compensation Committee meeting; $1,500 for each
 Audit Committee meeting; $1,500 for each Corporate Governance Committee
 meeting; and $3,000 for each meeting of the Special Committee.  The 1992
 Stock Incentive Plan also provides that non-employee directors of the
 Company may elect to receive all or a portion of their directors' fees, on
 a current or deferred basis, in shares of Common Stock that are free of any
 restrictions under the 1992 Stock Incentive Plan ("Unrestricted Stock").
 Non-employee directors who are members of the Audit Committee received cash
 payments as their full compensation for two Audit Committee meetings in
 fiscal year 1998 that occurred before April 13, 1998.  On April 13, 1998
 the Board of Directors amended the 1992 Stock Incentive Plan expressly to
 provide the Compensation Committee of the Board of Directors (the
 "Compensation Committee") with the authority to waive the requirement that
 such an irrevocable agreement be delivered prior to the beginning of the
 calendar year in which a non-employee director wishes to receive shares of
 Unrestricted Stock in lieu of directors' fees otherwise due.  On April 13,
 1998 the Compensation Committee waived, with respect to calendar year 1998,
 compliance with the requirement that such irrevocable agreements be
 delivered prior to the beginning of the calendar year.  This waiver was
 applicable to meetings of the Board of Directors and its committees held on
 April 13, 1998 and thereafter through the end of calendar year 1998. All
 non-employee directors elected to receive one-half of their directors' fees
 (excluding reimbursement of expenses) in shares of Unrestricted Stock for
 meetings of the Board of Directors and its committees in which they
 participated in fiscal year 1998, beginning with the meetings held on April
 13, 1998.


                           EXECUTIVE COMPENSATION

 SUMMARY COMPENSATION TABLE

      The following Summary Compensation Table sets forth certain
 information regarding compensation paid or accrued by the Company with
 respect to the Chief Executive Officer of the Company during fiscal year
 1998 and the other two executive officers of the Company as of January 30,
 1999 (collectively, the "Named Executive Officers"), for fiscal year 1998
 and the fiscal years ended January 31, 1998 ("fiscal year 1997") and
 February 1, 1997 ("fiscal year 1996").



                                                                    Long-Term
                                                 Annual           Compensation
                                             Compensation(1)        Awards
                                           --------------------   ------------
                                                                   Securities     All Other
     Name and                    Fiscal                            Underlying      Compen-
 Principal Position               Year     Salary($)   Bonus($)    Options(#)    sation($)(2)
 ------------------              ------    ---------   --------    ----------    ------------
                                                                     
 Joel H. Reichman .............   1998     $375,000       $0              0         $3,671
   President and Chief            1997      375,000        0        270,000          3,621
   Executive Officer              1996      375,000        0         40,000          2,451

 Scott N. Semel ...............   1998     $290,000       $0              0         $3,610
   Executive Vice President,      1997      290,000        0        150,000          3,566
   General Counsel and            1996      290,000        0         40,000          3,472
   Secretary(3)

Carolyn R. Faulkner ...........   1998     $210,000       $0              0         $3,497
   Vice President, Chief          1997      210,000        0         80,000          3,453
   Financial Officer and          1996      158,808        0         20,000          2,412
   Treasurer(4)


 ______________________
 (1)  Other than as described in this table or the footnotes to this table,
      the Company did not pay any Named Executive Officer any compensation,
      including incidental personal benefits, in excess of 10% of such Named
      Executive Officer's base salary.
 (2)  The amounts disclosed in this column covering fiscal year 1998
      represent: (i) payments by the Company of insurance premiums for term
      life insurance for the benefit of the executive officers (Mr.
      Reichman, $471; Mr. Semel, $410; and Mrs. Faulkner, $297); and (ii)
      matching contributions equal to $3,200 that were made by the Company
      for the benefit of each of the Named Executive Officers to the
      Company's retirement plan (the "401(k) Plan") established pursuant to
      Section 401(k) of the Internal Revenue Code of 1986, as amended (the
      "Internal Revenue Code").
 (3)  Mr. Semel was elected Executive Vice President of the Company on April
      17, 1996.
 (4)  Mrs. Faulkner was elected Chief Financial Officer of the Company on
      July 16, 1996 and was elected Treasurer of the Company on January 20,
      1998.


 OPTIONS/SAR GRANTS

      The Company did not grant any stock options during fiscal year 1998 to
 any of the Named Executive Officers.

 OPTION EXERCISES AND FISCAL YEAR-END VALUES

      The following Fiscal Year-End Option Table sets forth certain
 information regarding stock options held as of January 30, 1999 by the
 Named Executive Officers.  None of the Named Executive Officers exercised
 any stock options during fiscal year 1998:

                             Common Stock
                         Underlying Unexercised         Value of Unexercised
                            Options Held at          In-the-Money Options Held
                          Fiscal Year-End(1)         at Fiscal Year-End($) (2)
                         ----------------------      -------------------------
 Name                 Exercisable  Unexercisable    Exercisable  Unexercisable
 ----                 -----------  -------------    -----------  -------------
 Joel H. Reichman       303,166       229,334           $0            $0
 Scott N. Semel         229,166       133,334            0             0
 Carolyn R. Faulkner     42,333        73,667            0             0

______________
 (1)  Includes 270,000, 150,000 and 80,000 options for Mr. Reichman, Mr.
      Semel and Mrs. Faulkner, respectively, which are subject to forfeiture
      if the per share price of Common Stock does not close at or above
      $12.00 for at least five trading days ending on or prior to April 28,
      2002.
 (2)  "Value" means the difference between the option exercise price and the
      market value, as of the fiscal year-end, of the shares of Common Stock
      acquired upon exercise.  Based on the last sale price of Common Stock
      ($2.81 per share) on Friday, January 29, 1999, as reported by The
      Nasdaq Stock Market, less the applicable option exercise price, no
      option held by a Named Executive Officer was "in the money" as of the
      end of fiscal year 1998.


 EMPLOYMENT AGREEMENTS

      The Company entered into employment agreements, effective as of
 October 16, 1995, with each of Joel H. Reichman and Scott N. Semel for
 three-year terms ending October 15, 1998, and an employment agreement,
 effective as of May 9, 1997, with Carolyn R. Faulkner for a three-year term
 ending May 8, 2000.  Each of these employment agreements (collectively, the
 "Employment Agreements") provides for automatic renewal for successive
 one-year terms unless either party notifies the other to the contrary at
 least 90 days prior to expiration of the then current term.  Each of Mr.
 Reichman's and Mr. Semel's employment agreements renewed pursuant to this
 automatic renewal provision as of October 15, 1998 and will renew again
 pursuant to such provision on October 15, 1999.

      The Employment Agreements require each executive officer to devote
 substantially all of the executive officer's time and attention to the
 business of the Company as necessary to fulfill his or her duties. Pursuant
 to the Employment Agreements, Messrs. Reichman and Semel and Mrs. Faulkner
 were initially entitled to be paid base salary at an annual rate of
 $375,000, $255,000 and $210,000, respectively.  The Employment Agreements
 provide that the executive officers' annual rate of base salary for the
 remaining years of employment may be increased by the Compensation
 Committee in its sole discretion.  The Employment Agreements further
 provide that, effective as of the first day of each fiscal year of the
 Company, each executive officer's annual rate of base salary will be
 increased by at least the percentage increase in the cost of living in
 Boston, Massachusetts.  Each of Messrs. Reichman and Semel and Mrs.
 Faulkner waived their right to receive this increase for fiscal 1998.  The
 Employment Agreements also provide for the payment of bonuses in such
 amounts as may be determined by the Compensation Committee.  While an
 executive officer is employed by the Company, the Company provides the
 executive officer with a full-size automobile for the executive officer's
 personal use and for use in performance of his or her employment duties and
 obligations, including maintenance of and fuel for such automobile.  Each
 executive officer is entitled to vacations and to participate in and
 receive any other benefits customarily provided by the Company to its
 senior executives (including any bonus, retirement, short and long-term
 disability insurance, major medical insurance and group life insurance
 plans in accordance with the terms of such plans), including stock option
 plans, all as determined from time to time by the Compensation Committee.

      The Employment Agreements provide that in the event the executive
 officer's employment is terminated by the Company at any time for any
 reason other than "justifiable cause" (as defined in the Employment
 Agreements), disability or death, or in the event that the Company shall
 fail to renew the Employment Agreement at any time within two years
 following the date of a "Change in Control of the Company," the Company is
 required, upon such termination or failure to renew, immediately to pay to
 the executive officer, in a lump sum, a severance payment equal to the
 greater of (i) one-twelfth of the executive officer's then annual base
 salary multiplied by the number of months remaining in the term of the
 Employment Agreement or (ii) a sum equal to his or her annual base salary
 then in effect multiplied by two.  In addition, in the event the executive
 officer's employment is terminated under such circumstances, the executive
 officer is also entitled to continue to participate, at the Company's
 expense, in the Company's health insurance and disability insurance
 programs to the extent permitted by such programs for a period of two
 years.  The Employment Agreements also provide that in the event the
 Company elects not to renew the Employment Agreement (other than within two
 years following a Change of Control of the Company), the Company will pay
 the executive officer a sum equal to the greater of (i) one year's annual
 base salary or (ii) two months' base salary plus one-sixth of the executive
 officer's bonus, if any, relating to the most recently completed fiscal
 year, for each year the executive officer has been employed by the Company.
 If an executive officer dies while he or she is on Company business, then
 the Company is required to pay such executive officer's estate one-half of
 his or her then annual base salary.

      Each Employment Agreement contains confidentiality provisions pursuant
 to which each executive officer agrees not to disclose confidential
 information regarding the Company.  Each Employment Agreement also contains
 covenants pursuant to which each executive officer agrees during the term
 of his or her employment and for a one-year period following the
 termination of his or her employment, not to have any connection with any
 business which competes with the business of the Company.  Each Employment
 Agreement provides that in the event of termination of employment (unless
 such termination is because the Company fails to renew the Employment
 Agreement or the Company terminates the executive officer's employment
 within two years following a Change in Control of the Company), the
 executive officer will be available on a part-time basis to advise and
 consult with the Company, with respect to the affairs of the Company, for
 up to one year following termination of employment.  In the event the
 Company elects not to renew an executive officer's Employment Agreement, or
 terminates the executive officer's employment within two years following a
 Change in Control of the Company, or fails to make the required severance
 payments described above, then the non-competition covenants contained in
 such executive officer's Employment Agreement will automatically terminate.

      Under the Employment Agreements, the executive officer may terminate
 his or her employment at any time upon 30 days' prior notice.  Upon the
 executive officer's termination of employment or election not to renew his
 or her Employment Agreement, the non-competition covenants contained in
 such executive officer's Employment Agreement will terminate unless the
 Company pays the executive officer the severance payments described above.
 In such event, the executive officer will be entitled to receive such
 portion of his or her annual base salary and bonus, if any, as had been
 accrued to date.

      For purposes of the Employment Agreements, a "Change in Control of the
 Company" is deemed to occur if: (i) there is consummated (a) any
 consolidation or merger of the Company in which the Company is not the
 continuing or surviving corporation or pursuant to which shares of the
 Company's Common Stock would be converted into cash, securities or other
 property, other than a merger of the Company in which the holders of the
 Company's Common Stock immediately prior to the merger have the same
 proportionate ownership of common stock of the surviving corporation
 immediately after the merger, or (b) any sale, lease, exchange or other
 transfer (in one transaction or a series of related transactions) of all,
 or substantially all, of the assets of the Company; or (ii) the
 stockholders of the Company approve any plan or proposal for liquidation or
 dissolution of the Company; or (iii) any person (as such term is used in
 Sections 13(d) and 14(d)(2) of the Exchange Act) becomes the beneficial
 owner (within the meaning of Rule 13d-3 promulgated under the Exchange Act)
 of 40% or more of the Company's outstanding Common Stock other than
 pursuant to a plan or arrangement entered into by such person and the
 Company; or (iv) during any period of two consecutive years, individuals
 who at the beginning of such period constitute the entire Board of
 Directors of the Company cease for any reason to constitute a majority
 thereof unless the election, or the nomination for election by the
 Company's stockholders, of each new director was approved by a vote of at
 least two-thirds of the directors then still in office who were directors
 at the beginning of the period.

      The Employment Agreements also provide that if, in connection with a
 change of ownership or control of the Company or a change in ownership of a
 substantial portion of the assets of the Company (all within the meaning of
 Section 280G(b)(2) of the Internal Revenue Code), an excise tax is payable
 by the executive officer under Section 4999 of the Internal Revenue Code,
 then the Company will pay to the executive officer additional compensation
 which will be sufficient to enable the executive officer to pay such excise
 tax as well as the income tax and excise tax on such additional
 compensation, such that, after the payment of income and excise taxes, the
 executive officer is in the same economic position in which he would have
 been if the provisions of Section 4999 of the Internal Revenue Code had not
 been applicable.

      In May 1999, the Company established a trust (the "Trust") for the
 purpose of securing already existing obligations of the Company to Messrs.
 Reichman and Semel and Mrs. Faulkner (the "Trust Executives") under the
 Employment Agreements, the "Indemnification Agreements" (as defined below
 under "Additional Information Concerning Executive Compensation Limitation
 of Liability; Indemnification") and the Company's By-Laws.  The Company
 deposited $2.3 million in the Trust for these obligations.  The funds will
 be held in the Trust to pay the amounts due under the Employment Agreements
 to the Trust Executives in the event of a Change in Control of the Company
 and also to pay any amounts due to the Trust Executives pursuant to the
 Indemnification Agreements or the Company's By-Laws.

      The Trust may be revoked by the Company, and the funds withdrawn,
 after (i) November 11, 1999, if no Change in Control of the Company has
 occurred or (ii) a period of twenty-eight months following a Change in
 Control of the Company.  On July 7, 1999, the Board of Directors of the
 Company adopted resolutions providing that the Trust will automatically be
 revoked, and the funds withdrawn, on November 12, 1999 if no Change in
 Control of the Company has occurred before such date. In addition, the
 \Trust may terminate on the date on which the Trust Executives and their
 beneficiaries are no longer entitled to benefits under the terms of the
 Employment Agreements, the Indemnification Agreements or the Company's By-
 Laws, unless sooner revoked by the Company as described above.  The Trust
 may not be amended by the Company in any manner adverse to the Trust
 Executives and their beneficiaries following a Change in Control of the
 Company.

      The Trust Executives have no preferred claim on, or any beneficial
 ownership interest in, any assets of the Trust.  Any rights created under
 the Employment Agreements, the Indemnification Agreements or the Company's
 By-Laws and the Trust are unsecured contractual rights of the Trust
 Executives against the Company.  Any assets of the Trust are subject to the
 claims of the Company's creditors in the event the Company becomes
 insolvent or in certain circumstances if the Lenders (as defined herein)
 accelerate time for payment under the Amended and Restated Loan and
 Security Agreement dated as of June 4, 1998, by and among the Company and
 BankBoston Retail Finance Inc. and Norwest Business Credit Inc. now known
 as Wells Fargo Business Credit Inc. (collectively, the "Lenders").

 COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      James G. Groninger, Bernard M. Manuel and Peter L. Thigpen served on
 the Compensation Committee during all of fiscal year 1998.  Persons serving
 on the Compensation Committee had no relationships with the Company in
 fiscal year 1998 other than their relationship to the Company as directors
 entitled to the receipt of standard compensation as directors and members
 of certain committees of the Board and their relationship to the Company as
 beneficial owners of shares of Common Stock and options exercisable for
 shares of Common Stock.  No person serving on the Compensation Committee or
 on the Board of Directors is an executive officer of another entity for
 which an executive officer of the Company serves on the board of directors
 or on that entity's compensation committee.

 ADDITIONAL INFORMATION CONCERNING EXECUTIVE COMPENSATION

      401(K) PLAN

      On January 27, 1993, the Board of Directors adopted the 401(k) Plan.
 All eligible employees of the Company are entitled to participate in the
 401(k) Plan.  The 401(k) Plan permits each participant to defer up to
 fifteen percent of such participant's annual salary up to a maximum annual
 amount ($9,500 in calendar year 1997 and $10,000 in calendar year 1998).
 The Board of Directors of the Company may determine, from fiscal year to
 fiscal year, whether and to what extent the Company will contribute to the
 401(k) Plan by matching contributions made to the Plan by eligible
 employees.  During fiscal year 1998, the matching contribution by the
 Company continued to be 50% of contributions by eligible employees up to a
 maximum of six percent of salary.

      SENIOR EXECUTIVE INCENTIVE PLAN

      The Company's Senior Executive Incentive Plan (the "SEIP") was
 initially adopted by the Board of Directors of the Company during fiscal
 year 1996.  The SEIP is an incentive compensation plan under which
 executive officers of the Company may be eligible to receive annual cash
 bonus payments.  The Compensation Committee determined that none of the
 Named Executive Officers were eligible to participate, and did not
 designate any Named Executive Officers as participants in the SEIP for
 fiscal 1998.

      KEY MAN INSURANCE

      The Company has obtained a key man life insurance policy in the amount
 of $2,000,000 on the life of Mr. Reichman.  The Company pays the premium
 for such policy and is the sole beneficiary thereof.

      LIMITATION OF LIABILITY; INDEMNIFICATION

      The Company's Restated Certificate of Incorporation, as amended (the
 "Certificate of Incorporation"), provides that no director of the Company
 shall be personally liable to the Company or to any of its stockholders for
 monetary damages arising out of such director's breach of fiduciary duty,
 except to the extent that the elimination or limitation of liability is not
 permitted by the Delaware General Corporation Law. The Delaware General
 Corporation Law, as currently in effect, permits charter provisions
 eliminating the liability of directors for breach of fiduciary duty, except
 that directors remain liable for (i) any breach of the directors' duty of
 loyalty to a company or its stockholders, (ii) acts or omissions not in
 good faith or which involve intentional misconduct or a knowing violation
 of law, (iii) any payment of a dividend or approval of a stock repurchase
 that is illegal under Section 174 of the Delaware General Corporation Law,
 or (iv) any transaction from which the directors derived an improper
 personal benefit. The effect of this provision of the Certificate of
 Incorporation is that directors cannot be held liable for monetary damages
 arising from breaches of their duty of care, unless the breach involves one
 of the four exceptions described in the preceding sentence. The provision
 does not prevent stockholders from obtaining injunctive or other equitable
 relief against directors, nor does it shield directors from liability under
 federal or state securities laws.

      The Certificate of Incorporation and the By-Laws further provide for
 indemnification of the Company's directors and officers to the fullest
 extent permitted by Section 145 of the Delaware General Corporation Law,
 including circumstances in which indemnification is otherwise
 discretionary.

      On December 10, 1998, the Company's Board of Directors authorized the
 Company to enter into indemnification arrangements (the "Indemnification
 Agreements") with each of the Company's directors and executive officers
 (collectively, the "Indemnitees").  The Indemnification Agreements provide
 for the indemnification of, and advancing of expenses incurred by, each
 Indemnitee, by reason of any event or occurrence (an "Indemnificable
 Event") related to the fact that such Indemnitee is or was a director or
 officer of the Company.  Such expenses include attorneys' fees and all
 other costs or obligations paid or incurred in connection with
 investigating, defending or being a witness in or preparing to defend, be a
 witness in or participate in, any claim relating to an Indemnificable
 Event.


                       COMPENSATION COMMITTEE REPORT

      Decisions concerning the compensation of the Company's executive
 officers generally are made by the three-member Compensation Committee.
 Each member of the Compensation Committee is a non-employee director of the
 Company.  This Report summarizes the Company's executive officer
 compensation practices and policies for fiscal year 1998.

      COMPENSATION POLICIES

      The Company's compensation policies are designed to link executive
 officer compensation to the annual and long-term performance of the Company
 and to provide industry-competitive compensation for such officers.  The
 compensation mix reflects a balance of annual cash payments, consisting of
 annual base salary payments and annual incentive bonus payments, and
 long-term stock-based incentives in the form of stock options.  Annual
 incentive cash bonuses may be earned by eligible executive officers under
 the SEIP adopted in fiscal year 1996 based upon the achievement of
 measurable corporate performance goals established prior to or in the first
 quarter of each fiscal year.  However, emphasis in incentive compensation
 is placed on the more strategic stock-based plans which more closely align
 the interests of the executive officers with those of the stockholders of
 the Company and which provide incentives to attract individuals and to
 motivate and retain executive officers over the long-term.

      The Company's executive officer compensation consists of two key
 components: (1) an annual component, consisting of base salary and bonus,
 if any, and (2) a long-term component consisting of the grant of stock
 options.  The policies with respect to each of these elements, as well as
 the bases for determining the compensation of the Company's Chief Executive
 Officer, Joel H. Reichman, are described below.

      (1)  ANNUAL COMPONENT: BASE SALARY AND ANNUAL BONUS

      Base Salary:  The Employment Agreements described above specify
 initial base salaries and annual cost of living increases for the three
 executive officers who had such agreements in fiscal year 1998 and permit
 increases in such base salaries by the Compensation Committee.  The
 Compensation Committee reviews all base salaries for executive officers and
 establishes them by reviewing the performance of each executive officer,
 evaluating the responsibilities of each executive officer's position and
 comparing the executive officers' salaries with salaries of executive
 officers of other companies in the retail apparel industry (the
 "Industry").  The Compensation Committee defines the Industry as public
 companies in the retail apparel business with similar sales and market
 capitalization.  Annual base salary adjustments are influenced by the
 Company's performance in the previous fiscal year and the individual's
 contribution to that performance, the individual's performance, promotions
 of the individual that may have occurred during the fiscal year, and any
 increases in the individual's level of responsibility (which is measured by
 various factors including, but not limited to, the number of departments
 and employees for which the executive officer is responsible).  Each of the
 three executive officers have declined to accept cost of living increases
 set forth in their Employment Agreements:  Mr. Reichman has declined for
 the past three fiscal years, Mr. Semel has declined for the past two fiscal
 years and Mrs. Faulkner declined for fiscal year 1998.

      Annual Bonus:  The concept underlying the SEIP is to link compensation
 to the performance of the Company based on measurable corporate performance
 criteria.  Generally, an executive officer's eligibility is determined
 based upon an assessment of such officer's performance during the previous
 fiscal year as well as other factors which members of the Compensation
 Committee may take into account.  The Compensation Committee determined
 that none of the Named Executive Officers would be eligible to participate
 in the SEIP for fiscal year 1998.

      (2)  LONG-TERM COMPONENT: STOCK OPTIONS

      To align executive officers' interests more closely with the interests
 of the stockholders of the Company, the Company's long-term compensation
 program emphasizes the grant of stock options exercisable for shares of
 Common Stock.  The amount of such awards is determined one or more times in
 each fiscal year by the Compensation Committee.  Stock options normally are
 granted to executive officers in amounts based largely upon the size of
 stock-based awards of other companies in the Industry for comparable
 positions as well as the availability of shares of Common Stock under the
 1992 Stock Incentive Plan.  The Compensation Committee may take into
 account other factors in determining the size of stock option grants,
 including, but not limited to, the need to attract and retain individuals
 the Compensation Committee perceives to be valuable to the Company.

      In light of the Company's performance in fiscal year 1998, the
 Compensation Committee did not award stock options to the Company's
 executive officers in fiscal year 1998.

      In addition to the foregoing, the Company's executive officers receive
 benefits under certain group health, long-term disability and life
 insurance plans which are generally available to the Company's eligible
 employees.  After one year of service with the Company, the executive
 officers are eligible to participate in the 401(k) Plan.  Benefits under
 these plans are not tied to corporate performance.

      The Commission requires that this Report comment upon the Compensation
 Committee's policy with respect to Section 162(m) of the Internal Revenue
 Code, which limits the Company's tax deduction with regard to compensation
 in excess of $1 million paid to the chief executive officer and the four
 most highly compensated executive officers (other than the chief executive
 officer) at the end of any fiscal year unless the compensation qualifies as
 "performance-based compensation."  The Compensation Committee's policy with
 respect to Section 162(m) is to make every reasonable effort to cause
 compensation to be deductible by the Company while simultaneously providing
 executive officers of the Company with appropriate rewards for their
 performance.

      CHIEF EXECUTIVE OFFICER COMPENSATION

      Mr. Reichman served as the Company's President and Chief Executive
 Officer during all of fiscal year 1998.  The following discussion sets
 forth the bases for Mr. Reichman's compensation during fiscal year 1998 and
 the relationship between his compensation and the performance of the
 Company.

      Annual Base Salary:  Mr. Reichman's base salary was initially fixed in
 October 1995 by his employment agreement at $375,000 per year.  Mr.
 Reichman earned the same base salary for fiscal year 1998.  Mr. Reichman's
 salary is subject to increase by the Compensation Committee.  The
 Compensation Committee authorized a $25,000 salary increase for fiscal year
 1996.  Mr. Reichman declined to accept the salary increase.  Pursuant to
 the terms of his employment agreement, as of the first day of each fiscal
 year Mr. Reichman's salary is to be increased by at least the percentage
 increase in the cost of living in Boston, Massachusetts.  The Compensation
 Committee reviewed the Company's performance during fiscal year 1998 and
 the contributions of Mr. Reichman to that performance, as well as Mr.
 Reichman's anticipated responsibilities in fiscal year 1999.  Given the
 Company's continued losses, the Compensation Committee did not authorize an
 increase in Mr. Reichman's base salary for fiscal year 1998.  Mr. Reichman
 has declined to accept a cost of living increase set forth in his
 Employment Agreement for the last three fiscal years.

      Annual Bonus:  As stated above, the Compensation Committee determined
 that none of the Named Executive Officers would be eligible to participate
 in the SEIP for fiscal year 1998.

      Stock Options:  Mr. Reichman was not awarded any stock options during
 fiscal year 1998.

      In fiscal year 1998, Mr. Reichman continued to lead the Company's
 return to its core competency as a single-branded outlet operator by
 increasing the number of stores devoted exclusively to selling Levi Strauss
 brand apparel and accessories to 95 by the end of the year.  In furtherance
 of the Company's focus on its outlet business, the Company purchased 25
 Levi's(R) and Dockers(R) outlets from a subsidiary of Levi Strauss in
 September 1998.  The Company also dissolved and wound up its joint venture
 with a subsidiary of Levi Strauss in fiscal 1998, and assumed full
 ownership of the joint venture's eleven Levi's(R) Outlets stores in October
 1998.  In connection with these transactions, the Company renegotiated its
 key trademark license with Levi Strauss, among other things, to permit the
 Company to substitute new stores for underperforming outlet stores, to
 extend the term of the license generally and to extend it for additional
 periods as to outlet stores that the Company remodels.  During fiscal year
 1998, the Company also closed additional unprofitable mall-based specialty
 stores and planned and implemented significant overhead reductions.  The
 Committee believes that Mr. Reichman's successful completion of these
 important steps in the Company's strategic transition will contribute
 significantly to the Company's efforts to regain profitability.

      Throughout fiscal year 1998, the Company continued to face the
 challenges imposed by the difficult market for Levi Strauss brand apparel.
 The Company's operating performance, like that of other apparel retailers
 that are heavily dependent on sales of Levi's(R) brand merchandise,
 continued to be affected by reduced consumer demand in the United States
 for Levi's(R) brand products.  Mr. Reichman directed the Company's response
 to these market conditions, with primary responsibility for store
 operations, store construction and design and real estate, as well as
 merchandising and marketing.  The Company's operating performance and the
 performance of its Common Stock during the fiscal year were disappointing.
 The Committee believes that, although the Company did not become profitable
 in fiscal year 1998, performance improved in that the Company's losses
 decreased from those incurred in fiscal year 1997.

      The Compensation Committee is satisfied that Mr. Reichman's
 contributions to the Company in fiscal year 1998, particularly the steps he
 has taken to return the Company to profitability in fiscal year 1999,
 warrant his compensation for fiscal year 1998.


                                    THE COMPENSATION COMMITTEE
                                    James G. Groninger
                                    Bernard M. Manuel
                                    Peter L. Thigpen



                             PERFORMANCE GRAPH

      The following Performance Graph compares the Company's cumulative
 stockholder return with that of a broad market index (Standard & Poor's
 Industrials Index), one published industry index (Standard & Poor's Retail
 (Specialty-Apparel) Index) and a selected peer group for each of the most
 recent five years ended January 31.  The peer group consists of Big Dog
 Holdings, Inc.; Philip Van Heusen Corporation; the Cato Corporation;
 Charming Shoppes, Inc.; Filene's Basement Corp.; and Catherine's Stores
 Corporation.  The cumulative stockholder return for shares of Common Stock
 and for each of the indices and the peer group is calculated assuming that
 $100 was invested on January 31, 1994. The Company paid no cash dividends
 during the periods shown. The performance of the indices is shown on a
 total return (dividends reinvested) basis. The graph lines merely connect
 January 31 of each year and do not reflect fluctuations between those
 dates.


                 COMPARISON OF FIVE-YEAR CUMULATIVE RETURN


                                  [GRAPH]


                                                     S&P RETAIL
                                           S&P       (SPECIALTY-
 MEASUREMENT PERIOD                    INDUSTRIALS    APPAREL)
FISCAL YEAR COVERED)   DESIGNS, INC.      INDEX        INDEX       PEER GROUP
- --------------------   -------------   -----------   -----------   ----------
      1994                100.00         100.00        100.00        100.00
      1995                 58.0          102.00         80.00         50.00
      1996                 45.0          140.00         95.00         30.00
      1997                 47.0          176.00        121.00         40.00
      1998                 17.0          223.00        219.00         42.00
      1999                 22.00         306.00        372.00         32.00

      The graph and other data used above were prepared by Standard & Poor's
 Compustat Services, a division of The McGraw-Hill Companies.


                      THE HOLTZMAN GROUP SOLICITATION

      The Holtzman Group has nominated six individuals for election to the
 Board of Directors in opposition to the Company's nominees and has also
 stated that it intends to present the Holtzman Proposal.  On July 19, 1999,
 the Holtzman Group filed a preliminary proxy statement with the SEC for the
 purpose of soliciting proxies in favor of its nominees for the Board of
 Directors and the Holtzman Proposal.

      FOR THE REASONS GIVEN BELOW, THE BOARD OF DIRECTORS BELIEVES THAT THE
 ELECTION OF THE HOLTZMAN GROUP'S SLATE OF NOMINEES AND THE APPROVAL OF THE
 HOLTZMAN PROPOSAL WOULD BE HARMFUL TO THE COMPANY AND ITS STOCKHOLDERS AND
 RECOMMENDS THAT STOCKHOLDERS VOTE ON THE ENCLOSED BLUE PROXY CARD IN FAVOR
 OF THE SLATE OF DIRECTORS NOMINATED BY THE BOARD (SEE PAGE 2) AND AGAINST
 THE HOLTZMAN PROPOSAL.  THE BOARD OF DIRECTORS ALSO URGES STOCKHOLDERS NOT
 TO VOTE ON ANY PROXY CARD THAT MAY BE FURNISHED BY THE HOLTZMAN GROUP.

      BACKGROUND.  On December 7, 1998, the Holtzman Group filed a
 preliminary Consent Solicitation Statement with the Securities and Exchange
 Commission for the purpose of seeking stockholder consents to remove,
 without cause, five of the six members of the Company's Board of Directors
 and replace them with its own nominees and to approve certain other
 proposals with respect to the Company's By-Laws.  The Holtzman Group's
 consent solicitation expired on February 11, 1999 without any of its
 proposals being approved by the Company's stockholders.

      In December 1998, the Board of Directors of Designs determined to
 maximize stockholder value in the short term through a sale of the Company.
 At that time, the Board established a Special Committee consisting solely
 of independent outside Directors to direct the sale process.  To assist in
 this process, the Board authorized the engagement of Shields & Company,
 Inc. as financial advisor.

      In early 1999 the Special Committee, acting through Shields & Company,
 contacted 72 third parties which Shields & Company and the Special
 Committee believed might be interested in purchasing the Company.  Of these
 72 third parties, 17 expressed interest and thereafter received a detailed
 memorandum describing the Company and its business.  Potential buyers who
 indicated that they wished to proceed further, including Mr. Holtzman,
 received additional financial information concerning the Company.  In
 addition, the Company established a data room that was available to
 potential buyers, including Mr. Holtzman.  A draft definitive acquisition
 agreement was distributed on April 1, 1999 to interested parties, who were
 requested to submit a mark-up of the agreement along with their bids on or
 before April 15, 1999.

      On April 28, 1999, Mr. Holtzman submitted a conditional proposal to
 explore the purchase of Designs for $3.65 per share.  The proposal
 indicated that the purchase would be funded with approximately $20 million
 of equity and $40 million of debt.  In his proposal letter, Mr. Holtzman
 indicated that he was "highly confident that the debt financing required
 for the transaction is available."  Mr. Holtzman's proposal was subject to
 several conditions:

      (1)  "completion of a satisfactory inventory appraisal";
      (2)  "satisfactory resolution of the $5 million tax assessment by the
           Internal Revenue Service for the year ending 1992";
      (3)  the prior written consent of Levi Strauss to the assignment,
           sublicense or transfer of Designs' rights and obligations under
           the Amended and Restated Trademark License Agreement dated as of
           October 31, 1998, with Levi Strauss (the "License Agreement") to
           JMI or its affiliates;
      (4)  obtaining debt and equity financing; and
      (5)  an amendment to Designs' Shareholder Rights Agreement to provide
           that "it is not applicable to the proposed transaction."

      In a May 5, 1999 letter responding to Mr. Holtzman, the Special
 Committee advised Mr. Holtzman of its decision to pursue his proposal and
 its willingness to negotiate a definitive acquisition agreement, but
 indicated that the first three conditions to Mr. Holtzman's proposal
 described above should be resolved prior to entering into a definitive
 agreement.  The Special Committee indicated that it had directed management
 and its legal and financial advisors to cooperate with JMI in satisfying
 these conditions expeditiously.  The Special Committee also said it would
 recommend to the Designs Board of Directors that the Designs Shareholder
 Rights Agreement be amended so as to be inapplicable to the proposed
 transaction.

      In its response, the Special Committee also urged Mr. Holtzman to
 submit a mark-up of the draft definitive agreement that had been previously
 sent to him.  In addition, it stated that before entering into a definitive
 agreement with Mr. Holtzman, the Special Committee would need access to his
 proposed funding sources "to assess the viability of the proposed financing
 arrangement."

      Mr. Holtzman ultimately failed to satisfy a number of the
 contingencies to his proposal, and on June 24, 1999, he withdrew his
 proposal, alleging that the Special Committee was not committed to the sale
 of the Company and was impeding the due diligence process.  The Special
 Committee has categorically denied those allegations, and believes that
 Holtzman's assertions are nothing more than an attempt to distract
 attention from the fact that he was unable or unwilling to satisfy major
 contingencies to his proposal.  Mr. Holtzman failed to obtain the required
 consent from Levi Strauss under its license agreement with the Company.  In
 fact, in the Special Committee's view, Mr. Holtzman did not even make a
 good faith attempt to seek the Levi Strauss consent.  In connection with
 its consideration of whether or not to consent to the proposed change in
 ownership of Designs, Levi Strauss requested certain information from Mr.
 Holtzman and Mr. Holtzman never supplied Levi Strauss with the requested
 information.  Mr. Holtzman never responded to the Special Committee's
 request, made on May 5, 1999 and repeated several times thereafter, that
 Mr. Holtzman provide comments on the draft acquisition agreement that the
 Special Committee delivered to Mr. Holtzman on April 1st.  Further, despite
 Holtzman's assertion that he was "highly confident" that debt financing for
 his proposal would be available, he failed to provide any evidence to the
 Special Committee that he was able to secure commitments for such
 financing.

      Following the withdrawal by Holtzman of his acquisition proposal, the
 Special Committee recommended to the Designs Board of Directors that its
 Shareholder Rights Agreement be amended to permit Mr. Holtzman to speak
 with the five largest shareholders of Designs for the purpose of
 ascertaining their interest in participating with Mr. Holtzman in the
 acquisition of Designs.  The Special Committee also recommended that the
 amendment become effective upon Mr. Holtzman's satisfaction of the
 following three conditions: (1) that he formally request the consent of
 Levi Strauss for his proposed acquisition of control of Designs and provide
 Levi Strauss with all the information that Levi Strauss had requested; (2)
 that he set forth in writing any material information concerning Designs
 that he believes he has not already received; and (3) that he provide a
 mark-up of the draft acquisition agreement, which the Special Committee had
 been requesting since April.  The Special Committee also recommended to the
 Designs Board of Directors that the Designs Shareholder Rights Agreement be
 amended to exempt from the Agreement any acquisition of Common Stock made
 on or before November 7, 1999 pursuant to an all-cash tender offer for any
 and all outstanding shares at a price of not less than $3.65 per share
 where the purchaser has irrevocably committed to effect a second-step cash-
 out merger for the same per share cash consideration paid in the tender
 offer (any such offer, a "qualifying offer")

      On July 6, 1999, the Special Committee sent a letter to Designs
 stockholders describing the foregoing events and stating in the letter that
 if within a reasonable period of time Mr. Holtzman could obtain the consent
 of Levis Strauss and firm up his financing, the Special Committee would
 recommend to the Board of Directors that Designs enter into a definitive
 acquisition agreement with Mr. Holtzman at $3.65 per share in cash.  On
 July 7, 1999, the Board of Directors approved all of the amendments to the
 Shareholder Rights Agreement proposed by the Special Committee.

      DESPITE THE EFFORTS OF THE SPECIAL COMMITTEE TO FACILITATE A SALE OF
 DESIGNS TO MR. HOLTZMAN, HE EITHER COULD NOT OR WOULD NOT DELIVER ON HIS
 PROPOSAL TO ACQUIRE DESIGNS AT $3.65 PER SHARE.  NOW HE IS SEEKING TO
 ACQUIRE CONTROL OF DESIGNS WITHOUT PAYING ANY PREMIUM AT ALL TO DESIGNS
 STOCKHOLDERS.

      ELECTION OF DIRECTORS.  For the reasons discussed below, the Board of
 Directors of Designs believes that it is not in the best interests of
 Designs stockholders to elect the Holtzman Group nominees to the Board.

      According to the Holtzman Group's own proxy materials, one of
 Holtzman's plans if the Holtzman Group nominees are elected is to cause
 Designs to implement a share repurchase program.  Moreover, according to
 the Holtzman Group's proxy materials, once the Shareholder Rights Agreement
 is terminated, Holtzman (through JMI) would also purchase additional shares
 of Common Stock.  Through a reduction in the number of outstanding shares
 caused by a Company repurchase program, together with additional purchases
 by JMI, Holtzman would acquire effective control of Designs without paying
 a premium to stockholders.  Indeed, the Board of Directors of Designs
 believes that if the Holtzman Group nominees are elected, Holtzman will
 acquire effective control of Designs at an average cost that is materially
 below the $3.65 per share previously offered by Holtzman.  This is a
 classic "creeping acquisition" strategy that the Board strongly believes is
 not in the best interests of the stockholders of Designs.

      Holtzman states that if his nominees are elected, they will seek to
 enhance shareholder value through a sale of Designs.  In the Board's view,
 this is an empty promise.  Designs, through its financial advisor,
 contacted 72 potential buyers.  Moreover, the fact that Designs was for
 sale was publicly disclosed.  Nonetheless, no credible offer to acquire
 Designs emerged despite an intensive effort to seek a buyer.  The Board
 believes Holtzman's purported plan is utterly without credibility and his
 real agenda is to acquire effective control of Designs "on the cheap"
 through a creeping acquisition.

      The Company also believes that its relationship with Levi Strauss is
 the most significant asset of the Company, and the Company is not currently
 able to assess whether a change in the composition of the Board would
 adversely affect that relationship.  In addition, the License Agreement
 prohibits any assignment or transfer by the Company of any of its rights or
 obligations under the License Agreement, including in connection with "a
 direct or indirect transfer of control" of the Company, without the prior
 approval of Levi Strauss.  Accordingly, in connection with any transaction
 involving such a transfer of control, the Company would be required to
 obtain the prior consent of Levi Strauss in order to avoid a breach of the
 terms of the License Agreement.  In light of Holtzman's previous conduct in
 connection with the matter of obtaining the necessary consent from Levi
 Strauss, and in particular his failure to provide information that was
 specifically requested by Levi Strauss, the Designs Board of Directors
 believes there is a material risk that Levi Strauss would not give its
 consent to any transaction constituting "a direct or indirect transfer of
 control" to Holtzman.

      THE BOARD OF DIRECTORS OF THE COMPANY BELIEVES THAT ELECTION OF THE
 HOLTZMAN NOMINEES IS NOT IN THE BEST INTERESTS OF THE COMPANY'S
 STOCKHOLDERS AND URGES STOCKHOLDERS TO REJECT HIS SOLICITATION.  YOUR BOARD
 OF DIRECTORS THEREFORE REQUESTS THAT YOU SIGN, DATE AND RETURN THE ENCLOSED
 BLUE PROXY CARD, WHETHER OR NOT YOU HAVE PREVIOUSLY SIGNED AND RETURNED THE
 WHITE PROXY CARD SOLICITED BY THE HOLTZMAN GROUP.


           PROPOSAL 2. HOLTZMAN PROPOSAL RELATING TO RIGHTS PLAN

      The Holtzman Group is also proposing that the Company's stockholders
 approve a resolution recommending that the Board of Directors of the
 Company terminate the Company's Shareholder Rights Agreement dated as of
 May 1, 1995, together with any amendments thereto (the "Rights Plan").

      The Board of Directors adopted the Rights Plan in 1995 in response to
 its concerns that a person or group could acquire control of the Company,
 in the open market or otherwise, without paying an appropriate premium for
 control and without offering a fair and adequate price to all stockholders.
 The Rights Plan is designed to deter coercive takeover tactics and to
 otherwise encourage third parties interested in acquiring the Company to
 negotiate with the Board of Directors.  In particular, the Rights Plan is
 intended to (i) reduce the risk of coercive two-tiered, front-end loaded or
 partial offers which may not offer fair value to all stockholders; (ii)
 mitigate against market accumulators who through open market and/or private
 purchases may achieve a position of substantial influence or control
 without paying to selling or remaining stockholders a fair control premium;
 (iii) deter market accumulators who are simply interested in putting the
 Company into "play"; (iv) restrict self-dealing by a substantial
 stockholder; and (v) preserve the Board of Directors' bargaining power and
 flexibility to deal with third-party acquirors and to otherwise seek to
 maximize values for all stockholders.

      As recent events demonstrate, the Rights Plan is not intended to
 prevent or deter a proxy contest or an offer to acquire the Company at a
 price and on terms that would be in the best interests of all stockholders.
 If the Board of Directors determines that an unsolicited offer is fair and
 on terms that are otherwise in the best interests of stockholders, the
 Board of Directors can redeem the rights issued under the Rights Plan or
 amend the Rights Plan in order to permit the offer to proceed.
 Furthermore, as discussed above, the Company amended the Rights Plan so
 that it would not apply to any offer that meets the criteria of a
 "qualifying offer."

      In light of Mr. Holtzman's previous conditional "offers" to acquire
 the outstanding Common Stock of the Company and his intent, as disclosed in
 his proxy statement, to cause the Company to repurchase up to five million
 shares of Common Stock held by stockholders other than himself concurrently
 with his own accumulation of additional shares of Common Stock in the open
 market, it is clear that Mr. Holtzman is attempting to gain control of the
 Company without paying any control premium at all to the stockholders.
 This is, in fact, the very scenario that the Rights Plan was intended to
 prevent.

      THE BOARD OF DIRECTORS CONSIDERS THE CONTINUATION OF THE RIGHTS PLAN,
 AS AMENDED, TO BE IN THE BEST INTERESTS OF ITS STOCKHOLDERS AND THEREFORE
 RECOMMENDS A VOTE AGAINST THE HOLTZMAN PROPOSAL (PROPOSAL 2).


                           ADDITIONAL INFORMATION

 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The Company entered into a consulting agreement with Mr. Berger dated
 as of December 21, 1994 (the "Consulting Agreement") in which he agreed to
 provide an average of four days per week of consulting services to the
 Company until December 20, 1997. As compensation for such services, among
 other things, the Company agreed to pay Mr. Berger at the rate of $250,000
 per annum and to provide him and his spouse health benefits during and
 after the term of the Consulting Agreement. The Consulting Agreement
 contains covenants pursuant to which Mr. Berger agreed during the term of
 the Consulting Agreement and for a two year period following expiration of
 the agreement, not to have any connection with any business that competes
 with the business of the Company in the eastern United States. Under the
 Consulting Agreement, the Company also agreed, during the term of the
 agreement, to make available to Mr. Berger an automobile for use in
 connection with his work for the Company and to reimburse him for the
 expenses of operation of the automobile. The Company further agreed to
 transfer title to such automobile to Mr. Berger, without charge to him,
 promptly after expiration of the term of the agreement, and such
 automobile, having a value of approximately $19,800 at the time of
 transfer, was transferred to Mr. Berger in January 1998.  From January 1,
 1998 through December 31, 1998, Mr. Berger was paid to provide consulting
 services to the Company on a month-to-month basis at the rate of $50,000
 per annum.  During this period and thereafter, the Company has provided,
 and will continue to provide, health benefits to Mr. Berger and his spouse
 pursuant to the Consulting Agreement.  The Company paid Mr. Berger $45,833
 in consulting fees pursuant to this arrangement for his services in fiscal
 year 1998.

 BOARD OF DIRECTORS AND COMMITTEE MEETINGS

      The Board of Directors met seven times during fiscal year 1998.
 Messrs. Reichman, Groninger and Manuel attended all meetings of the Board,
 Messrs. Thigpen and Berger attended six meetings and Mr. Shapiro attended
 four meetings.

      The Board of Directors has an Audit Committee consisting of Messrs.
 Berger, Groninger, Shapiro, and Thigpen, a Compensation Committee
 consisting of Messrs. Groninger, Manuel and Thigpen, and a Corporate
 Governance Committee consisting of Messrs. Berger, Groninger, Manuel,
 Shapiro and Thigpen.

      The Audit Committee meets periodically with management and the
 Company's independent accountants to review matters relating to the
 Company's financial reporting, the adequacy of internal accounting controls
 and the scope and results of audit work.  The Audit Committee met four
 times during fiscal year 1998.  Mr. Thigpen attended all meetings of the
 Audit Committee, Messrs. Groninger and Berger attended three meetings and
 Mr. Shapiro attended two meetings.

      The Compensation Committee meets periodically to review executive and
 employee compensation and benefits (including stock-based compensation
 awards under the 1992 Stock Incentive Plan), supervise benefit plans and
 make recommendations regarding them to the Board of Directors.  The
 Compensation Committee met twice in fiscal year 1998 and all members
 attended each meeting.

      The Corporate Governance Committee is responsible for performing
 functions related to governance of the Company, including, but not limited
 to, planning for the succession and promotion of executive officers of the
 Company, nominating individuals for election to the Board of Directors and
 establishing, coordinating and maintaining the Company's corporate
 compliance programs.  The Corporate Governance Committee met once during
 fiscal year 1998 and all members attended the meeting.

      The Corporate Governance Committee is responsible for reviewing the
 nomination of individuals for election to the Board of Directors by
 stockholders of the Company.  Stockholders wishing to nominate an
 individual for election to the Board of Directors must send a letter to the
 Secretary of the Company stating the name and qualifications of the
 proposed nominee.  The letter must be received by the Company within the
 time limits set by, and must in all other respects comply with, Section
 4.16 of the By-Laws in order for the proposed nominee to be considered for
 election to the Board of Directors.  Any stockholder who has complied with
 the timing, informational and other requirements set forth in Section 4.16
 and who seeks to make such a nomination, or such stockholder's
 representative, must be present in person at the Annual Meeting of
 Stockholders of the Company at which such nominee's election is to be
 considered.

      On December 11, 1998, the Board of Directors formed a Special
 Committee in accordance with Section 4.5 of the By-Laws for the purpose of
 managing the process of seeking a buyer for the Company.  The Special
 Committee consists of Messrs. Groninger, Manuel and Thigpen.  The Special
 Committee met five times during fiscal year 1998 and all members attended
 each of such meetings.

 RELATIONSHIP WITH INDEPENDENT PUBLIC ACCOUNTANTS

      On June 19, 1998, the Company dismissed its principal independent
 accountants, Coopers & Lybrand L.L.P. ("Coopers & Lybrand").  On June 24,
 1998, the Company engaged Arthur Andersen LLP ("Arthur Andersen") as its
 new principal independent accountants.  The Company's Board of Directors
 and its Audit Committee unanimously approved the change of principal
 independent accountants.

      Since January 28, 1995 to date Arthur Andersen has served and
 continues to serve as the principal independent accountant of The
 Designs/OLS Partnership (the "OLS Partnership"), the joint venture
 partnership between a subsidiary of the Company and a subsidiary of Levi's
 Only Stores, Inc., a subsidiary of Levi Strauss.  For financial reporting
 purposes, the OLS Partnership's assets, liabilities and results of
 operations are consolidated with those of the Company.

      During fiscal year 1996 and fiscal year 1997 and thereafter until its
 engagement of Arthur Andersen, the Company did not consult Arthur Andersen
 regarding the type of audit opinions that might be rendered on the
 Company's financial statements relating to such periods.  Throughout those
 same periods, there were no matters that occurred that constituted either a
 disagreement or the kind of event described in Item 304(a)(1)(v) of
 Regulation S-K promulgated by the SEC.

      During fiscal year 1996 and fiscal year 1997 and thereafter through
 June 19, 1998, there were no disagreements between the Company and Coopers
 & Lybrand on matters of accounting principles or practices, financial
 statement disclosure, or auditing scope or procedure which, if not resolved
 to the satisfaction of Coopers & Lybrand, would have caused Coopers &
 Lybrand to make reference to the subject matter thereof in its reports.
 During the fiscal year 1996 and fiscal year 1997 and thereafter through
 June 19, 1998, there was no occurrence of the kinds of events described in
 Item 304(a)(1)(v) of Regulation S-K promulgated by the SEC.  In addition,
 none of the reports issued by Coopers & Lybrand concerning the Company's
 financial statements for the Company's fiscal years ended February 1, 1997
 and January 31, 1998 and thereafter through June 19, 1998 contain any
 adverse opinion or disclaimer of opinion.  Such reports were not qualified
 or modified as to uncertainty, audit scope, or accounting principles.


                          SOLICITATION OF PROXIES

      Proxies may be solicited, without additional compensation, by
 directors, officers or employees of the Company by mail, telephone,
 facsimile, telegram, in person or otherwise.  The Company will bear the
 cost of the solicitation of proxies, including the preparation, printing
 and mailing of the proxy materials.  In addition, the Company will request
 banks, brokers and other custodians, nominees and fiduciaries to forward
 proxy material to the beneficial owners of the Common Stock and obtain
 their voting instructions.  The Company will reimburse those firms for
 their expenses in accordance with the rules of the SEC and The New York
 Stock Exchange.  In addition, the Company has retained Innisfree M&A
 Incorporated ("Innisfree") to assist in the solicitation of proxies for a
 fee of [   ] plus out-of-pocket expenses.  Innisfree will employ
 approximately 25 people to solicit the Company's stockholders.

      Expenses related to the solicitation of stockholders, in excess of
 those normally spent for an annual meeting, are expected to aggregate
 approximately [_______,] of which approximately [_______] has been spent to
 date.


                      PARTICIPANTS IN THE SOLICITATION

      Under applicable regulations of the SEC, each member of the Board of
 Directors, certain executive officers of the Company and certain other
 corporate officers of the Company may be deemed to be a "participant" in
 the Company's solicitation of proxies.  The principal occupation and
 business address of each person who may be deemed a participant are set
 forth in Appendix A hereto.  Information about the present ownership by the
 directors and named executive officers of the Company of the Company's
 securities is provided in this Proxy Statement and the present ownership of
 the Company's securities by other participants is listed in Appendix A.


                           STOCKHOLDER PROPOSALS

      Pursuant to the Company's By-Laws, the Company generally holds its
 annual meeting of stockholders in June.  The date of the 1999 Annual
 Meeting was delayed due to the Company's efforts to negotiate a sale
 transaction with JMI.  The Company intends to hold its 2000 annual meeting
 of stockholders in June.  If the Company does so, the deadline for
 submitting stockholder proposals for inclusion in the Company's proxy
 materials will be a reasonable time before the Company begins to print and
 mail its proxy materials.  If the Company does not hold the 2000 annual
 meeting of stockholders on a date that is more than 30 days from the date
 of the Annual Meeting, then stockholder proposals for inclusion in the
 proxy materials related to the 2000 Annual Meeting of Stockholders must be
 received by the Company at its executive offices no later than _______,
 2000.

      In addition, the By-Laws provide that for business to be properly
 brought before an Annual Meeting of Stockholders (or any Special Meeting in
 lieu of an Annual Meeting of Stockholders), a stockholder must: (i) give
 timely written notice to the Secretary of the Company describing any
 proposal to be brought before such meeting; and (ii) be present at such
 Annual Meeting, either in person or by a representative. Such procedural
 requirements are fully set forth in Section 3.14 of the By-Laws. A
 stockholder's notice will be timely if delivered to, or mailed to and
 received by, the Company not less than seventy-five days nor more than one
 hundred twenty days prior to the anniversary date of the immediately
 preceding Annual Meeting (the "Anniversary Date"). To bring an item of
 business before the 2000 Annual Meeting, a stockholder must deliver the
 requisite notice of such item to the Secretary of the Company not before
 May 25, 2000 nor later than July 9, 2000. In the event the Annual Meeting
 is scheduled to be held on a date more than thirty days before the
 Anniversary Date or more than sixty days after the Anniversary Date,
 however, a stockholder's notice will be timely if delivered to, or mailed
 to and received by, the Company not later than the close of business on the
 later of (a) the seventy-fifth day prior to the scheduled date of such
 Annual Meeting or (b) the fifteenth day following the day on which public
 announcement of the date of such Annual Meeting is first made by the
 Company.


                               OTHER MATTERS

      As of this date, management knows of no business which may properly
 come before the Annual Meeting other than that stated in the Notice of
 Annual Meeting. Should any other business arise, proxies given in the
 accompanying form will be voted in accordance with the discretion of the
 person or persons voting them. The Annual Report for fiscal year 1998 is
 being delivered to stockholders with this Proxy Statement, but is not
 incorporated herein and is not to be deemed a part hereof.


                                 IMPORTANT

      1.   If your shares are registered in your own names, please sign,
 date and mail the enclosed BLUE Proxy Card to Innisfree in the postage-paid
 envelope provided.

      2.   If your shares are held in the name of a brokerage firm, bank
 nominee or other institution, only it can sign a BLUE Proxy Card with
 respect to your shares and only after receiving your specific instructions.
 To ensure that your shares are voted, you should also contact the person
 responsible for your account and give instructions for a BLUE Proxy Card to
 be issued representing your shares.

      If you have any questions about giving your proxy or require
 assistance, please call:

                         INNISFREE M&A INCORPORATED
                       501 MADISON AVENUE, 20th FLOOR
                          NEW YORK, NEW YORK 10022
                       CALL TOLL FREE: (888) 750-5834
                BANKS & BROKERS CALL COLLECT: (212) 750-5833



                                                              APPENDIX A


    INFORMATION CONCERNING THE DIRECTORS AND CERTAIN EXECUTIVE OFFICERS
          AND EMPLOYEES OF DESIGNS AND OTHER PARTICIPANTS WHO MAY
                 ALSO SOLICIT PROXIES ON BEHALF OF DESIGNS

      The following table sets forth the name, principal business address
 and the present office or other principal occupation or employment, and the
 name, principal business and the address of any corporation or other
 organization in which such employment is carried on, of the directors and
 certain executive officers of Designs and certain employees and other
 representatives of Designs who may also solicit proxies from stockholders
 of Designs (collectively, the "Participants").  Unless otherwise indicated,
 the principal occupation refers to such person's position with Designs and
 the business address is 66 B Street, Needham, MA  02494.

 DIRECTORS

      The principal occupations of the Company's directors are set forth on
 pages 6 and 7 of this Proxy Statement.  The principal business address of
 Mr. Reichman is that of the Company.  The name, business and address of the
 other director-participants' organization of employment are as follows:

 Name                               Address
 ----                               -------
 Stanley I. Berger                  100 Essex Road
                                    Chestnut Hill, MA 02467

 James G. Groninger                 The Bay South Company
                                    101 Shockoe Slip, Suite M
                                    Richmond, VA  23219

 Bernard M. Manuel                  Cygne Designs, Inc.
                                    1372 Broadway
                                    New York, NY  10018

 Melvin I. Shapiro                  2044 Beacon Street
                                    Waban, MA  02168

 Peter L. Thigpen                   Executive Reserves
                                    700 Larkspur Landing Circle, Suite 273
                                    Larkspur, CA  94939


 EXECUTIVE OFFICERS AND MANAGEMENT

      The principal occupation of the Company's executive officers and
 certain other members of management and employees who are deemed
 participants in the solicitation of proxies are set forth below.  Except as
 otherwise specified below, the principal business address of each of such
 persons is that of the Company.


 Name                               Principal Occupation
 ----                               --------------------
 Scott N. Semel                     Executive Vice President, General
                                    Counsel and Secretary

 Carolyn R. Faulkner                Vice President, Chief Financial
                                    Officer and Treasurer


 Anthony E. Hubbard                 Vice President and Deputy General
                                    Counsel

 Shelly E. Mokas                    Controller


 SHIELDS & COMPANY, INC.

      In December 1998, Designs retained Shields & Company, Inc. ("Shields")
 to act as its financial advisor in connection with the proposed sale of the
 Company, for which Shields may receive substantial fees, as well as
 reimbursement of reasonable out-of-pocket expenses.  In addition, Designs
 has agreed to indemnify Shields and certain persons related to it against
 certain liabilities arising out of their engagement.  Shields is an
 investment banking and advisory firm that provides a range of financial
 services for institutional and individual clients.  Shields does not admit
 that it or any of its directors, officers or employees is a "participant"
 (as defined in Schedule 14A promulgated under the Exchange Act) in the
 solicitation of proxies by the Company, or that Schedule 14A requires the
 disclosure of certain information concerning Shields.  In connection with
 its role as financial advisor to Designs, certain investment banking
 employees of Shields may communicate in person, by telephone or otherwise
 with a limited number of institutions, brokers or other persons who are
 stockholders of Designs.  Shields, through an affiliate, may trade
 securities of Designs for its own account and the account of its customers
 and, accordingly, may at any time hold a long or short position in such
 securities.  As of July 16, 1999, Shields did not hold a position in shares
 of Common Stock for its own account.  Additionally, in the normal course of
 its business, Shields may finance securities positions by bank and other
 borrowings and repurchase and securities borrowing transactions.

      Information with respect to the employees of Shields who may be deemed
 "Participants" is set forth below.  None of the individuals named below
 owns any shares of Common Stock or has engaged in any transaction involving
 Designs Common Stock during the past two years. The principal business
 address of each of the persons listed below is 150 Federal Street, Boston,
 MA 02110.

      Name                        Principal Occupation
      ----                        --------------------
      Thomas J. Shields           Investment Banking and Advisory Services

      Jeffrey C. Bloomberg        Investment Banking and Advisory Services


 INFORMATION REGARDING OWNERSHIP OF THE COMPANY'S SECURITIES BY PARTICIPANTS

      None of the Participants owns any of the Company's securities of
 record but not beneficially.  The number of shares of Common Stock held by
 directors and the Named Executive Officers is set forth on pages 5 and 6 of
 this Proxy Statement.  The number of shares of Common Stock held by the
 other Participants is set forth below:

                                             Share
      Name                                   Ownership
      ----                                   ---------
      Thomas J. Shields                      None

      Jeffrey C. Bloomberg                   None

      Anthony E. Hubbard                     12,000 shares of Common Stock

      Shelly E. Mokas                        6,400 shares of Common Stock


 MISCELLANEOUS INFORMATION CONCERNING PARTICIPANTS

   Except as described in the Proxy Statement or in this Appendix A, to the
 knowledge of the Company none of the Participants nor any of their
 respective affiliates or associates (together, the "Participant
 Affiliates"), (i) directly or indirectly beneficially owns any shares of
 Common Stock of the Company or any securities of any subsidiary of the
 Company or (ii) has had any relationship with the Company in any capacity
 other than as a stockholder, employee, officer and director.  Furthermore,
 except as described in the Proxy Statement or in this Appendix A, no
 Participant or Participant Affiliate is either a party to any transaction
 or series of transactions since the beginning of fiscal 1998, or has
 knowledge of any currently proposed transaction or series of transactions,
 (i) to which the Company or any of its subsidiaries was or is to be a
 party, (ii) in which the amount involved exceeds $60,000, and (iii) in
 which any Participant Affiliate had, or will have, a direct or indirect
 material interest.

   Except for the employment and consulting agreements described in the
 Proxy Statement, to the knowledge of the Company no Participant or
 Participant Affiliate has entered into any agreement or understanding with
 any person respecting any future employment by the Company or its
 affiliates or any future transactions to which the Company or any of its
 affiliates will or may be a party.  Except as described in this Appendix A
 or in the Proxy Statement, to the knowledge of the Company there are no
 contracts, arrangements or understandings by any Participant Affiliate
 within the past year with any person with respect to the Company's
 securities.


 INFORMATION CONCERNING CERTAIN TRANSACTIONS IN COMMON STOCK BY PARTICIPANTS
 WITHIN THE PAST TWO YEARS

   The following table sets forth all purchases and sales of Common Stock
 by the Participants during the last two years:

                          Number of Shares          Date of
 Name                   Purchased (or Sold)    Purchase or Sale    Footnote
 ----                   -------------------    ----------------    --------
 Stanley I. Berger            (4,000)                10/1/97          (3)
                              (5,780)                12/5/97          (3)
                               1,090                 4/13/98          (4)
                               1,000                  6/1/98          (4)
                               1,440                  6/9/98          (4)
                               3,000                  6/9/98          (1)
                               1,200                 8/13/98          (4)
                               1,846                 9/28/98          (4)
                               1,297                12/10/98          (4)
                                 600                  2/8/99          (4)
                                 387                 3/19/99          (4)
                                 639                  4/8/99          (4)
                                 615                 5/12/99          (4)
                                 750                 5/19/99          (4)
                               1,043                  7/7/99          (4)

 Joel H. Reichman             14,998                 11/7/97          (7)
                               5,000                  6/9/98          (2)
                              10,000                11/23/98          (2)

 Scott N. Semel               18,750                11/14/97          (7)
                              (4,837)               11/14/97           *
                              (1,161)               12/30/97          (3)
                               5,000                11/23/98          (2)

 Carolyn R. Faulkner             200                 7/15/97          (2)
                                 800                10/15/97          (2)
                              12,000                12/07/98          (2)

 James G. Groninger            1,818                 4/13/98          (4)
                               1,000                  6/1/98          (4)
                               1,440                  6/9/98          (4)
                               3,000                  6/9/98          (1)
                               1,200                 8/13/98          (4)
                               1,846                 9/28/98          (4)
                               1,297                12/10/98          (4)
                                 750                12/28/98          (4)
                                 705                  1/4/99          (4)
                                 727                 1/11/99          (4)
                                 631                 1/19/99          (4)
                               1,930                 1/25/99          (4)
                                 539                  2/1/99          (4)
                               1,200                  2/8/99          (4)
                                 695                 2/15/99          (4)
                                 644                 2/22/99          (4)
                                 750                  3/1/99          (4)
                                 685                  3/8/99          (4)
                                 761                 3/15/99          (4)
                                 387                 3/19/99          (4)
                                 750                 3/22/99          (4)
                               1,573                 3/29/99          (4)
                                 666                  4/5/99          (4)
                                 639                  4/8/99          (4)
                                 695                 4/12/99          (4)
                                 666                 4/19/99          (4)
                                 727                 4/26/99          (4)
                                 615                 4/30/99          (4)
                               1,200                  5/5/99          (4)
                               1,230                 5/12/99          (4)
                               1,500                 5/19/99          (4)
                                 738                 5/26/99          (4)
                                 786                  6/2/99          (4)
                                 774                  6/9/99          (4)
                                 923                 6/16/99          (4)
                                 888                 6/24/99          (4)
                               1,090                 6/28/99          (4)
                               1,000                  7/1/99          (4)
                               2,086                  7/7/99          (4)

 Melvin I. Shapiro            27,000                 10/8/97          (7)
                             (10,000)               10/14/97          (5)
                              (5,000)               10/15/97          (5)
                               1,090                 4/13/98          (4)
                               1,440                  6/9/98          (4)
                               3,000                  6/9/98          (1)
                               1,846                 9/28/98          (4)
                                 827                 1/25/99          (4)
                                 600                  2/8/99          (4)
                                 387                 3/19/99          (4)
                                 639                  4/8/99          (4)
                                 615                 5/12/99          (4)
                                 750                 5/19/99          (4)
                               1,043                  7/7/99          (4)

 Bernard M. Manuel            16,200                 10/6/97          (7)
                               1,818                 4/13/98          (4)
                               1,000                  6/1/98          (4)
                                 960                  6/9/98          (4)
                               3,000                  6/9/98          (1)
                               1,200                 8/13/98          (4)
                               1,846                 9/28/98          (4)
                               1,297                12/10/98          (4)
                                 750                12/28/98          (4)
                                 705                  1/4/99          (4)
                                 727                 1/11/99          (4)
                                 631                 1/19/99          (4)
                               1,655                 1/25/99          (4)
                                 539                  2/1/99          (4)
                               1,200                  2/8/99          (4)
                                 695                 2/15/99          (4)
                                 644                 2/22/99          (4)
                                 750                  3/1/99          (4)
                                 685                  3/8/99          (4)
                               1,573                 3/29/99          (4)
                                 639                  4/8/99          (4)
                                 695                 4/12/99          (4)
                                 666                 4/19/99          (4)
                                 727                 4/26/99          (4)
                                 615                 4/30/99          (4)
                               1,200                  5/5/99          (4)
                               1,500                 5/19/99          (4)
                                 738                 5/26/99          (4)
                                 786                  6/2/99          (4)
                                 923                 6/16/99          (4)
                                 888                 6/24/99          (4)
                               1,090                 6/28/99          (4)
                               1,000                  7/1/99          (4)
                               1,043                  7/7/99          (4)

 Peter L. Thigpen                500                 8/20/97          (2)
                               1,000                 1/20/98          (2)
                               1,818                 4/13/98          (4)
                               1,440                  6/9/98          (4)
                               3,000                  6/9/98          (1)
                               1,200                 8/13/98          (4)
                               1,846                 9/28/98          (4)
                               1,297                12/10/98          (4)
                                 750                12/28/98          (4)
                                 705                  1/4/99          (4)
                                 727                 1/11/99          (4)
                                 631                 1/19/99          (4)
                               1,930                 1/25/99          (4)
                                 539                  2/1/99          (4)
                               1,200                  2/8/99          (4)
                                 695                 2/15/99          (4)
                                 644                 2/22/99          (4)
                                 750                  3/1/99          (4)
                                 685                  3/8/99          (4)
                                 761                 3/15/99          (4)
                                 387                 3/19/99          (4)
                                 750                 3/22/99          (4)
                               1,573                 3/29/99          (4)
                                 666                  4/5/99          (4)
                                 639                  4/8/99          (4)
                                 695                 4/12/99          (4)
                                 666                 4/19/99          (4)
                                 727                 4/26/99          (4)
                                 615                 4/30/99          (4)
                               1,200                  5/5/99          (4)
                               1,230                 5/12/99          (4)
                               1,500                 5/19/99          (4)
                                 738                 5/26/99          (4)
                                 786                  6/2/99          (4)
                                 774                  6/9/99          (4)
                                 923                 6/16/99          (4)
                                 888                 6/24/99          (4)
                               1,090                 6/28/99          (4)
                               1,000                  7/1/99          (4)
                               2,086                  7/7/99          (4)

 Anthony E. Hubbard            2,500                 10/6/97          (1)
                               2,500                  6/9/98          (1)
                               3,000                  6/9/98          (6)

 Shelly E. Mokas               1,000                 10/6/97          (1)
                               1,000                  6/9/98          (1)
                               3,000                  6/9/98          (6)
                                 500                 9/28/98          (1)
                               1,000                 12/9/98          (2)

 Footnotes:
 ---------
 (1)    Stock option award.
 (2)    Open market or private purchase.
 (3)    Disposition pursuant to a bona fide gift.
 (4)    Acquisition of shares via Director compensation.
 (5)    Open market or private sale.
 (6)    Issued pursuant to conditioned stock award.
 (7)    Acquisition of shares via exercise of a stock option.
 *      Tender of shares toward purchase of a stock option exercise.