SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C. 20549

                                     FORM 10-Q
                     Quarterly Report Under Section 13 or 15(d)
                       of the Securities Exchange Act of 1934


Quarter Ended August 2, 1997       Commission File Number   0-15898


                                   DESIGNS, INC.
                                   -------------

                            (Exact name of registrant as
                             specified in its charter)



        Delaware                                       04-2623104
- -------------------------------              ------------------------------
(State or other jurisdiction of             (IRS Employer Identification No.)
incorporation or organization)


     66 B Street, Needham, MA                              02194
- -----------------------------------                   ---------------
(Address of principal executive offices)                (Zip Code)



                               (781) 444-7222
                            --------------------
                          (Registrant's telephone
                         number, including area code)


Indicate by "X" whether the registrant (1) has filed all reports required 
to be filed by Section 13 or 15(d) of the Securities Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to such filing 
requirements for the past 90 days.

Yes   X      No
    ------     ----------


Indicate the number of shares outstanding of each of the issuer's classes 
of common stock, as of the latest practicable date.

          Class                    Outstanding as of August 2, 1997
          -----                    --------------------------------
          Common                          15,623,046 shares








                            DESIGNS, INC.
                     CONSOLIDATED BALANCE SHEETS
         August 2, 1997,  August 3, 1996 and February 1, 1997
                  (In thousands, except share data)
                             (Unaudited)

                                          August 2,  August 3,  February 1,
                                            1997       1996        1997
                                          ---------  ---------  -----------
ASSETS
Current assets:
 Cash and cash equivalents                   $    355  $  15,771  $  3,390
 Short-term investments                          ----       ----     5,887
 Accounts receivable                              234        421       558
 Inventories (Note 6)                          80,376     64,610    79,958
 Income taxes deferred and refundable          14,115      2,230     1,160
 Pre-opening costs, net                           434        251       524
 Prepaid expenses                               5,269      4,056     4,834
                                              -------    -------   -------
                                              100,783     87,339    96,311
Property and equipment, net of accumulated
 depreciation and amortization                 40,275     41,000    39,216

Other assets: 
 Long-term investments                           ----      5,766      ----
 Deferred income taxes                          2,700      2,737     2,743
 Intangible assets                              3,040      2,716     3,078
 Other assets                                     251        662       412
                                             --------   --------  --------
 Total assets                                $147,049   $140,220  $141,760   
                                             ========   ========  ========

 LIABILITIES AND STOCKHOLDERS' EQUITY


Current liabilities:
 Accounts payable                            $ 16,893   $ 12,868  $ 12,194
 Accrued expenses and other current
  liabilities                                  11,444     11,787     7,046
 Accrued rent                                   2,848      2,739     2,398
 Reserve for store closings (Note 6)            6,123       ----      ----
 Income taxes payable                            ----       ----     1,353
 Notes payable (Note 4)                        12,950      1,000     1,000
                                             --------    -------   -------
 Total liabilities                             50,258     28,394    23,991


Minority interest (Note 2)                      5,397      6,371     6,724

Stockholders' equity:
 Preferred Stock, $0.01 par value, 
 1,000,000 shares authorized, none issued
 Common Stock, $0.01 par value, 50,000,000
 shares authorized, 15,904,000, 15,819,000 
 and 15,873,000 shares issued at August 2, 
 1997, August 3, 1996 and February 1, 1997, 
 respectively                                      159        158       159
 Additional paid-in capital                     53,373     52,784    53,320
 Retained earnings                              39,689     52,513    59,393
 Treasury stock at cost, 281,000 shares
 at August 2, 1997 and February 1, 1997         (1,827)      ----    (1,827)
                                             ---------   --------  --------
 Total stockholders' equity                     91,394    105,455   111,045
                                             ---------   --------  --------     
 Total liabilities and stockholders' equity   $147,049   $140,220  $141,760
                                             =========   ========  ========


    The accompanying notes are an integral part of the consolidated
                        financial statements.



                           DESIGNS, INC.
                 CONSOLIDATED STATEMENTS OF INCOME
               (In thousands, except per share data)
                            (Unaudited)

                                              Three Months Ended
                                             ---------------------
                                              August 2,   August 3,
                                               1997         1996
                                             ---------   ---------

   Sales                                   $  64,543    $  66,524
   Cost of goods sold including
    occupancy                                 67,128       45,959
                                           ---------    ---------            
   Gross profit (loss) (Note 6)               (2,585)      20,565

   Expenses:
    Selling, general and administrative       16,949       17,177
    Provision for impairment of assets and
     store closings                            6,046          -
    Depreciation and amortization              2,881        2,666
                                            --------     --------
   Total expenses                             25,876       19,843
                                            --------     --------

   Operating income (loss)                   (28,461)         722

   Interest expense                              255           44
   Interest income                                13          262
                                            --------     --------


   Income (loss) before minority interest
   and income taxes                          (28,703)         940
   
   Less minority interest                       (410)           1
                                             -------      -------

   Income (loss) before income taxes         (28,293)         939

   Provision (benefit) for income taxes      (11,712)         385
                                            --------      -------
   Net income (loss)                      $  (16,581)    $    554
                                            ========      =======



   Net income (loss) per common and
   common equivalent share                 $  (1.06)     $   0.04

   Weighted average common and common
    equivalent shares outstanding            15,622        15,817


          The accompanying notes are an integral part of
             the consolidated financial statements.

 




                          DESIGNS, INC.
                CONSOLIDATED STATEMENTS OF INCOME
              (In thousands, except per share data)
                           (Unaudited)

                                               Six Months Ended
                                           ---------------------
                                             August 2,   August 3,
                                               1997       1996
                                           -----------  ----------

  Sales                                    $ 120,013    $ 125,860
  Cost of goods sold including
   occupancy                                 109,112       89,138
                                             -------      -------

  Gross profit (loss) (Note 6)                10,901       36,722

  Expenses:
   Selling, general and administrative        33,004       33,237
   Provision for impairment of assets and     
    store closings                             6,046         -
   Depreciation and amortization               5,667        5,150
                                             -------      -------
  Total expenses                              44,717       38,387
                                             -------      -------
  
  Operating income (loss)                    (33,816)      (1,665)

  Interest expense                               406           88
  Interest income                                 68          580
                                             -------      -------

  Income (loss) before minority interest
  and income taxes                           (34,154)      (1,173)

  Less minority interest                        (427)        (144)
                                            --------     --------

  Income (loss) before income taxes          (33,727)      (1,029)

  Provision (benefit) for income
  taxes                                      (13,963)        (438)
                                            --------      -------

  Net income (loss)                        $ (19,764)    $   (591)
                                            ========      =======


  Net income (loss) per common and common
   equivalent share                       $   (1.27)    $  (0.04)

  Weighted average common and common
   equivalent shares outstanding              15,613       15,814


           The accompanying notes are an integral part of
               the consolidated financial statements.






                          DESIGNS, INC.
                CONSOLIDATED STATEMENTS OF INCOME
              (In thousands, except per share data)
                           (Unaudited)

                                             Twelve Months Ended
                                            -----------------------
                                            August 2,   August 3,
                                              1997        1996
                                           ---------    ---------

  Sales                                    $ 283,746    $ 302,605
  Cost of goods sold including
  occupancy                                  223,338      212,872
                                             -------      -------
  Gross profit (loss) (Note 6)                60,408       89,733

  Expenses:
   Selling, general and administrative        65,703       70,110
   Provision for impairment of assets and
    store closings                             6,046           -
   Depreciation and amortization              10,920        9,955
                                             -------      -------
  Total expenses                              82,669       80,065
                                            

  Operating income (loss)                    (22,261)       9,668

  Interest expense                               515          197
  Interest income                                654        1,448
                                             -------      -------

  Income (loss) before minority interest
  and income taxes                           (22,122)      10,919

  Less minority interest                         212          175
                                            --------      --------
  Income (loss) before income taxes          (22,334)      10,744
          
  Provision (benefit) for income
  taxes                                       (9,425)       4,352
                                            --------      --------
  Net income (loss)                        $ (12,909)    $  6,392
                                            ========      ========


  Net income (loss) per common and 
   common equivalent share                  $  (0.82)    $   0.40

  Weighted average common and common
   equivalent shares outstanding              15,658       15,793


            The accompanying notes are an integral part of
               the consolidated financial statements.







                         DESIGNS, INC.
                    STATEMENTS OF CASH FLOWS
                    (In thousands-Unaudited)

                                                 Six Months Ended
                                              ----------------------
                                                August 2,   August 3,
                                                  1997        1996
                                              -----------  ----------

Cash flows from operating activities:
 Net loss                                     $ (19,764)   $  (591)
 Adjustments to reconcile to net cash
 used for operating activities:
    Depreciation and amortization                 5,667      5,150
    Minority interest                              (427)      (144)
    Loss on sale of investments                     102     ------
    Loss from disposal of property
    and equipment                                     4        182

 Changes in operating assets and liabilities:
    Accounts receivable                             239         52
    Inventories                                 (10,193)    (6,602)
    Income taxes deferred and refundable        (14,308)      (214)
    Prepaid expenses                               (350)    (1,182)
    Reserve markdowns and store closings         17,123      ----
    Accounts payable                              4,700      4,683
    Accrued expenses and other current                  
    liabilities                                   4,398      3,995
    Accrued rent                                    450        153
                                               --------    -------
 Net cash (used for) provided by operating        
    activities                                  (12,359)     5,482
                                               --------    -------
Cash flows from investing activities:
    Additions to property and equipmet           (7,399)    (9,828)
    Incurrence of pre-opening costs                (320)      (138)
    Proceeds from disposal of property and                      
    equipment                                         1         13
    Sale and maturity of investments              5,888      6,168
    Reduction in other assets                        51        116
    Distributions to joint venture partner         (900)      ----
                                                --------    -------
 Net cash used for investing activities          (2,679)    (3,669)
                                                --------    -------

Cash flows from financing activities:
    Increase in short-term notes payable         11,950       ----
    Issuance of common stock under option                   
    program (1)                                      53         17
                                                -------    -------
 Net cash provided by financing activities       12,003         17
                                                -------    -------
Net increase (decrease) in cash and cash                      
equivalents                                      (3,035)     1,830
Cash and cash equivalents:
 Beginning of the year                            3,390     13,941
                                                -------     ------
 End of the quarter                             $   355   $ 15,771
                                                =======    =======
Supplementary Cash Flow Disclosure

    Cash paid:
     Interest                                   $   395    $    43
     Taxes, net                                     287        722

(1) Net of related tax effect.
   

    The accompanying notes are an integral part of the consolidated
                          financial statements.





                                 DESIGNS, INC.
                   Notes to Consolidated Financial Statements

1.   Basis of Presentation

In the opinion of management of the Company, the accompanying unaudited
consolidated financial statements contain all adjustments (consisting 
only of normal recurring adjustments as well as a provision for 
impairment of assets and store closings described in Note 6) necessary 
for a fair presentation of the interim financial statements.  These 
financial statements do not include all disclosures associated with annual 
financial statements and, accordingly, should be read in conjunction with 
the notes contained in the Company's audited consolidated financial 
statements for the year ended February 1, 1997.  The Company's business 
has historically been seasonal in nature and the results of the interim 
periods presented are not necessarily indicative of the results to
be expected for the full year.

2.   Minority Interest

On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of 
the Company, entered into a partnership agreement with LDJV Inc. 
(the "Partnership Agreement") establishing a joint venture to sell Levi's(R) 
brand jeans and jeans-related products in Original Levi's Stores(TM) and 
Levi's(R) Outlet stores.  LDJV Inc. is a wholly-owned subsidiary of Levi's 
Only Stores, Inc., which is a wholly-owned subsidiary of Levi Strauss & Co.  
The joint venture that was established by the Partnership Agreement is 
known as The Designs/OLS Partnership (the "OLS Partnership").  The 
operating results of the OLS Partnership are consolidated with the 
financial statements of the Company for the three, six and twelve 
months ended August 2, 1997.  Minority interest at August 2, 1997,
represents LDJV Inc.'s 30% interest in the OLS Partnership.  During 
the first six months of fiscal 1997, the OLS Partnership distributed 
$3.0 million in "excess cash" to its partners in accordance with the 
terms of the Partnership Agreement.  The OLS Partnership is also obligated 
to distribute funds to its partners enabling them to pay taxes 
associated with the related earnings.  No cash distributions for payment 
of taxes were required during the six months ended August 2, 1997 
and August 3, 1996, respectively.





3.   Boston Trading Ltd., Inc. Acquisition

On May 2, 1995, the Company acquired certain assets of Boston Trading Ltd., 
Inc.  In accordance with the terms of the Asset Purchase Agreement dated 
April 21, 1995, the Company paid $5.4 million in cash, financed by 
operations, and delivered a non-negotiable promissory note in the principal 
amount of $1 million (the "Purchase Note") payable in two equal annual 
installments through May 2, 1997.  In the first quarter of fiscal 1996, 
the Company asserted rights of indemnification under the Asset Purchase 
Agreement.  In accordance with the Asset Purchase Agreement, the Company, 
when exercising its indemnification rights, has the right, among other 
courses of action, to offset against the payment of principal and interest 
due and payable under the Purchase Note.  Accordingly, the Company did not 
make either of the $500,000 payments of principal due on the Purchase Note 
on May 2, 1996 and May 2, 1997.  The Company paid all interest due through 
May 2, 1997 in accordance with the terms of the Purchase Note.

4.   Credit Facility

On July 24, 1996, the Company entered into an Amended and Restated Credit
Agreement (the "Credit Agreement") with BankBoston, N.A., formerly BayBank,
N.A., and State Street Bank and Trust Company under which these banks
established a credit facility for the Company.  This credit facility, which
terminates on June 30, 1999, consists of: (i) a revolving line of credit
permitting the Company to borrow up to $15 million, and (ii) a commercial and
trade letters of credit facility under which letters of credit, in aggregate
amounts up to $45 million, may be issued for the Company's inventory 
purchases.  Under the revolving line of credit portion of the facility, 
the Company has the ability to issue standby letters of credit up to 
$750,000.  Loans made under this portion of the facility bear interest, 
subject to adjustment, at BankBoston, N.A.'s prime rate or LIBOR-based fixed 
rate.  The Company may increase the commercial and trade letters of credit 
portion of the facility in increments of $15 million up to a total of $45 
million.  Under the Credit Agreement, the Company has agreed not to pay 
cash dividends on its Common Stock if such payment would cause the Company 
to be in default of certain financial ratios.  To date, the Company has not 
paid any cash dividends.  The terms of the Credit Agreement require the 
Company to maintain certain net worth, inventory turnover and cash flow 
ratios.  At August 2, 1997, the Company was not in compliance with the 
cash flow ratio covenant.  The Company received a written waiver of this 
covenant for the quarter ended August 2, 1997.  At August 2, 1997, the 
Company had outstanding commercial and trade letters of credit totaling 
approximately $4.8 million and two outstanding standby letters of credit 
totaling approximately $335,000.  





5.   Joint Venture Credit Agreement

During the third quarter of fiscal 1996 the Company entered into a Credit
Agreement (the "OLS Credit Agreement") with the OLS Partnership and Levi's
Only Stores, Inc. ("LOS") under which the Company and LOS are committed to
make advances to the OLS Partnership in the amount of $3.5 million and $1.5
million, respectively.  The facility bears interest at BankBoston, N.A.'s 
prime rate and terminates September 30, 1997, unless terminated earlier 
pursuant to the provisions of the OLS Credit Agreement.  This Agreement 
provides that there will be no unpaid credit advances outstanding on the 
last day of any fiscal year.  No advances were outstanding under this 
facility during the second quarter of fiscal 1997.

6.   Provision for Impairment of Assets and Store Closings

In the second quarter of fiscal 1997, the Company recorded a pre-tax 
charge of $20 million, or ($0.75) per share after tax, related to the 
shift in strategy away from the Boston Traders(R) vertically integrated 
private label concept to a strategy with greater emphasis on name brands. 
This plan involves the liquidation of Boston Traders(R) brand products, 
the closure of the Company's New York City product development office and the 
planned closing of 17 Designs stores and 16 Boston Traders(R) Outlet 
stores.  The Company anticipates that its future private label requirements 
will be satisfied by open market purchases of selected items that will 
include the Boston Traders(R) label.

This pre-tax charge includes cash costs of approximately $6.1 million 
related to lease terminations, cancellation of private label fabric 
commitments for the remainder of fiscal 1997, severance associated with 
the closing of the New York office, and other costs related to the 
strategy shift.  The remainder of the $20 million charge consists of 
non-cash costs of approximately $13.9 million which include approximately 
$12.4 million of markdowns at cost related to the liquidation of 
existing and on order Boston Traders(R) brand product through the
end of fiscal 1997.  The non-cash costs also include asset impairment charges
associated with the planned store closings.  Merchandise markdowns and costs
associated with the cancellation of fabric commitments, which total
approximately $14 million, are accounted for in cost of goods sold.  The
remaining amounts related to lease termination costs, asset impairment 
charges, severance benefits, and other costs, which total approximately 
$6 million, are accounted for in the provision for impairment of assets 
and store closings.  At August 2, 1997, $6.1 million is accrued in the 
reserve for store closings and a $9.8 million markdown reserve is included 
in inventory.

The estimated earnings and cash flow benefits expected, barring unforeseen
circumstances, to be derived from these actions for fiscal 1998 are $6.8 
million and $7.7 million, and for fiscal 1999 are $10.6 million and 
$8.7 million, respectively.  These estimates include anticipated federal 
income tax refunds related to net operating losses carried back to 
prior years' taxable income, offset by cash outflows for lease termination 
costs, severance benefits and other costs.  Future cash flows are based 
upon management's estimate of the period of time between store closings 
and the final termination of the lease obligations.  Barring unforeseen 
circumstances, the Company anticipates that 12 to 14 of the stores 
scheduled for closing during the next 18 months will be closed by the end 
of fiscal 1997.





7.   Recently Issued Accounting Standards   

The Financial Accounting Standards Board issued Statement of Financial
Accounting Standard No. 128 "Earnings per Share"("SFAS 128"), which modifies 
the way in which earnings per share ("EPS") is calculated and disclosed.  Upon
adoption of SFAS 128 for the fiscal period ending January 31, 1998, the 
Company will disclose basic and diluted EPS and will restate all prior EPS 
data presented.  Basic EPS excludes dilution and is computed by dividing the 
income available to the commom shareholders by the weighted-average number of 
common shares outstanding for the period.  Diluted EPS, similiar to fully 
diluted EPS, reflects the potential dilution that could occur if securities 
or other contracts to issue common stock were exercised or converted into 
commom stock or resulted in the issuance of commom stock that then shared in 
the earnings of the entity.  Management believes the adoption of SFAS 128 
will not have a material impact on previously reported earnings per share.

The Financial Accounting Standards Board recently issued Statement of 
Financial Accounting Standard No. 130, "Reporting Comprehensive Income"
("SFAS 130").  SFAS 130 requires that changes in comprehensive income be shown 
in a separate financial statement that is displayed with the same prominence 
as other financial statements.  SFAS 130 becomes effective for 
fiscal years beginning after December 15, 1997.  The Company will adopt this 
Standard beginning in the first quarter of the fiscal year ending 
January 30, 1999.

In June 1997, the Financial Accounting Standard Board issued Statement of 
Financial Accounting Standard No. 131, "Disclosure about Segments of an 
Enterprise and Related Information" ("SFAS 131").  SFAS 131 specifies
new guidlines for determining a company's operating segments and related 
requirements for disclosure.  SFAS 131 becomes effective for fiscal
years beginning after December 15, 1997.  The Company will adopt this 
Standard for the fiscal year ending January 30, 1999.   






Part I. Item 2.     Management's Discussion and Analysis of Financial
                    Condition and Results of Operations

RESULTS OF OPERATIONS

Sales for the second quarter of fiscal 1997 were $64.5 million as compared to
sales of $66.5 million in the second quarter of fiscal 1996.  Sales for 
the six month year to date and rolling twelve month periods decreased 5 
percent and 6 percent, respectively, compared to the same periods in 
the prior year.  Comparable store sales decreased 5 percent for the second 
quarter of fiscal 1997 and 6 percent for the six month year to date period 
as compared to the same periods in fiscal 1996.  Comparable stores are 
retail locations open at least 13 months.  Of the 155 stores that the 
Company operated as of August 2, 1997, 143 were comparable stores.  The 
decreases in sales during these periods are primarily due to sales shortfalls 
in Levi's(R) brand men's jeans and the poor performance of the Company's 
private label products. 

Gross margin rate (including the costs of occupancy) for the second quarter 
of fiscal 1997 equaled (4.0) percent of sales as compared with 30.9 percent
of sales for the second quarter in the prior year.  The decrease was 
primarily due to merchandise markdowns related to Boston Traders(R) brand 
products of $12.4 million and fabric commitment charges, recorded in the 
second quarter.  These charges negatively impacted gross margin by 21.6 
percentage points.  In addition, gross margin was affected negatively by 
increased promotional activity in men's products across all store formats 
and inventory shrink results recorded during the quarter.  For the six month 
and rolling twelve month periods ended August 2, 1997, gross margin 
rate was 9 percent and 21 percent of sales respectively, as compared to 29 
percent and 30 percent of sales for the same periods ended August 3, 1996.  
The decreases for the six and rolling twelve month periods are similarly 
attributable to markdowns associated with the liquidation of the Boston 
Traders(R) brand products, increased promotional activities as well as 
physical inventory shrink results recorded during the periods.

Selling, general and administrative expenses for the second quarter equaled
$16.9 million or 26.3 percent of sales, compared with $17.2 million, or 25.8
percent of sales in the prior year.  Store payroll, the largest component of
selling, general and administrative expenses, equaled 12.1 percent of sales 
for the three months ended August 2, 1997, compared with 11.6 percent of 
sales for the same period last year.  This increase is primarily a result 
of sales decreases in the second quarter.  The increase in store payroll 
was partially offset by decreases in other store operating expenses as 
the Company continued to focus on managing and controlling costs.  
Selling, general and administrative expenses for the six months and rolling 
twelve months ended August 2, 1997 equaled 27.5 percent and 23.2 percent 
of sales as compared to 26.4 percent and 23.2 percent of sales in the 
comparable periods in the prior year.  The increase for the six month 
period, as a percentage of sales, is similarly attributable to sales 
decreases.

In the second quarter of fiscal 1997, the Company recorded a pre-tax 
charge of $20 million, or ($0.75) per share after tax, related to the 
shift in strategy away from the Boston Traders(R) vertically integrated 
private label concept to a strategy with greater emphasis on name brands.
This plan involves the liquidation of Boston Traders(R) brand products, 
the closure of the Company's New York City product development office and   
the planned closing of 17 Designs stores and 16 Boston Traders(R) Outlet 
stores.  The Company anticipates that its future private label requirements 
will be satisfied by open market purchases of selected items that will 
include the Boston Traders(R) label.  This pre-tax charge includes cash costs 
of approximately $6.1 million related to lease terminations, cancellation of
private label fabric commitments for the remainder of fiscal 1997, severance 
associated with the closing of the New York office, and other costs related 
to the strategy shift.  The remainder of the $20 million charge consists of 
non-cash costs of approximately $13.9 million which include approximately 
$12.4 million of markdowns at cost related to the liquidation of 
existing and on order Boston Traders(R) product through the end of fiscal 
1997.  The non-cash costs also include asset impairment charges associated 
with the planned store closings.  Merchandise markdowns and costs 
associated with the cancellation of fabric commitments, which total
approximately $14 million, are accounted for in cost of goods sold.  The
remaining amounts related to lease termination costs, asset impairment 
charges, severance benefits, and other costs, which total approximately 
$6 million, are accounted for in the provision for impairment of assets 
and store closings.  At August 2, 1997, $6.1 million is accrued in 
the reserve for store closings and a $9.8 million markdown reserve 
is included in inventory. 

Depreciation and amortization expense of $2.9 million for the second quarter
of fiscal 1997 increased by 8.0 percent compared with depreciation and 
amortization expense of $2.7 million for the same period in fiscal 1996. 
This increase is primarily due to capital expenditures for new store openings 
and remodeled stores.  For the six month and rolling twelve month periods, 
depreciation and amortization expense increased by 10.0 percent and 9.7 
percent, respectively, primarily due to Boston Trading Co.(R) store openings, 
remodeled stores and the opening of one Levi's(R) Outlet store under the 
joint venture. 

Interest expense was $255,000 and $44,000 in the second quarter of fiscal 
1997 and fiscal 1996, respectively.  For the six months and rolling 
12 month periods, interest expense was $406,000 and $515,000 as 
compared to $88,000 and $197,000 in prior comparable periods.  This 
increase is primarily attributable to borrowings under the Company's 
revolving credit facility during fiscal 1997.  The Company anticipates 
that interest expense will continue to exceed the expense recorded in 
similar periods in fiscal 1996 as a result of borrowings under the 
Company's credit facility.  The Company had no borrowings under this
facility in the prior year.

Interest income for the second quarter of fiscal 1997 was $13,000 compared 
to $262,000 in fiscal year 1996.  For the six month and rolling 12 
month periods interest income was $68,000 and $654,000 as compared to 
$580,000 and $1.4 million for comparable periods in the prior year.  
The decrease in interest income is attributable to a lower average 
investment balance compared to the same periods in the prior year.

Net loss for the second quarter of fiscal year 1997 equaled ($16.6) million 
or ($1.06) per share, as compared with net income of $554,000, or $0.04 
per share in the second quarter of fiscal 1996.  Net loss for the six month 
periods ended August 2, 1997 and August 3, 1996 equaled ($19.8) million or 
($1.27) per share as compared to ($591,000) or ($0.04) per share, 
respectively.  Net loss, on a rolling 12 month basis ending August 2, 1997, 
was ($12.9) million or ($0.82) per share, as compared with income 
of $6.4 million, or $0.40 per share for the comparable period in the 
prior year.  The results for the three, six and twelve months ended 
August 2, 1997 include the recognition of a pre-tax charge of $20 million, 
or ($0.75) per share after tax, related to the Company's shift in strategy 
away from the Boston Traders(R) vertically integrated private label concept 
to a strategy with greater emphasis on name brands as mentioned above. 

SEASONALITY

The Company's business is seasonal, reflecting increased consumer buying 
in the "Fall" and "Holiday" seasons.  Historically, the second half of each 
fiscal year provides a greater portion of the Company's annual sales 
and operating income.

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary cash needs are for operating expenses, including cash
outlays associated with inventory purchases and capital expenditures for 
new and remodeled stores.  The Company expects that cash flow from operations
and short-term borrowings will enable it to finance its current working 
capital and remodeling requirements during the remainder of the 
fiscal year.

WORKING CAPITAL AND CASH FLOWS

To date, the Company has financed its working capital requirements and 
expansion program with cash flow from operations, borrowings and proceeds 
from Common Stock offerings.  Cash used in operations for the first six 
months of fiscal 1997 was $12.4 million compared to cash provided by 
operations of $5.5 million for the same period in the prior year.  
Cash used in operations in the six months ended August 2, 1997 is primarily 
attributable to the opening of six Boston Trading Co.(R) stores, one 
Levi's(R) Outlet opened under the joint venture, increased purchases of 
inventory for the Levi's(R) Outlet stores, and the timing of other working 
capital accounts, combined with net losses. 

The Company's cash and investment position at August 2, 1997 was 
approximately $355,000, compared to approximately $21.5 million at the end of 
the second quarter of fiscal 1996.  During the first quarter of fiscal 1997,
the Company sold its remaining short-term investments of $5.9 million.  As a 
result of the sale, the Company realized a loss of $102,300.  At the end of the
second quarter of fiscal 1997 the Company had net borrowings outstanding of 
approximately $11.9 million under its revolving credit facility, described 
below, compared to no borrowings under this facility at the end of the second 
quarter of fiscal 1996.

The Company's working capital at August 2, 1997 was approximately $50.5 
million, compared to $58.9 million at August 3, 1996.  This decrease in 
working capital was primarily attributable to negative cash flow from 
operations, partially offset by the tax benefit recognized as a result 
of net operating losses.  Inventory, net of reserves, at August 2, 
1997 was $80.4 million compared to $64.6 million at August 3, 1996.  
The $15.8 million increase is primarily due to purchases for the Levi's(R) 
Outlet stores and purchases of Boston Traders(R) brand products, 
combined with slower than expected sales of Boston Traders(R) brand 
merchandise during the second quarter of fiscal 1997.  This increase was
partially offset by the liquidation of Boston Traders(R) brand products
beginning in the second quarter of fiscal 1997.  Total inventory, net of
reserves, at the end of the first and second quarters of fiscal 1997 was 
$104.1 million and $80.4 million, respectively.  The $23.7 million 
decrease in inventory from the end of the first quarter of fiscal 1997 is 
attributable to the liquidation of Boston Traders(R) brand products as 
well as increased sales in the Levi's(R) Outlet stores in the second quarter 
as compared to the first quarter of fiscal 1997.  At the end of the 
second quarter of fiscal 1997 approximately $4.5 million (net of 
markdown reserve), or 6 percent, of the total inventory consisted of Boston 
Traders(R) brand product.  The Company intends to satisfy its future
private label requirements with open market purchases of selected 
items that will include the Boston Traders(R) label.  The Company 
continues to evaluate and, within the discretion of management, 
act upon opportunities to purchase substantial quantities of Levi's(R) 
and Dockers(R) brand products for the Levi's(R) Outlet stores.  

The estimated earnings and cash flow benefits expected, barring unforeseen
circumstances, to be derived from the previously described $20 million 
pre-tax charge taken for markdowns and store closings for fiscal 1998 are 
$6.8 million and $7.7 million, and for fiscal 1999 are $10.6 million 
and $8.7 million, respectively.  These estimates include anticipated federal
income tax refunds related to net operating losses carried back to prior 
years' taxable income, offset by cash outflows for lease termination costs, 
severance benefits and other costs.  Future cash flows are based upon 
management's estimate of the period of time between store closings and the 
final termination of the lease obligations.  Barring unforeseen 
circumstances, the Company anticipates that 12 to 14 of the stores scheduled 
for closing during the next 18 months will be closed by the end of 
fiscal 1997.

On August 2, 1997, the Company had outstanding commitments for Boston 
Traders(R) brand product of approximately $7.4 million relating to Fall 
and Holiday 1997 merchandise.

The Company's trade payables to Levi Strauss & Co., its principal vendor,
generally are due 30 days after the date of invoice.  The Boston Traders(R)
brand product required the Company to source its own product 
predominantly with vairous offshore vendors.  To date, payment to these 
vendors has been through the use of letters of credit.  The Company 
anticipates that the use of this payment method will be proportional to 
its Boston Traders(R) brand product purchases and that the use of letters 
of credit will decrease as remaining purchase commitments for Boston 
Traders(R) brand products are satisfied.  

On July 24, 1996, the Company entered into an Amended and Restated Credit 
Agreement (the "Credit Agreement") with BankBoston, N.A., formerly BayBank, 
N.A., and State Street Bank and Trust Company.  The facility, which 
terminates June 30, 1999, consists: (i) a revolving line of credit permitting 
the Company to borrow up to $15 million, and (ii) a commercial and trade 
letters of credit facility under which letters of credit, in aggregate amounts 
up to $45 million, may be issued for the Company's inventory purchases.  
Under the revolving line of credit portion of the facility, the Company 
has the ability to issue standby letters of credit up to $750,000.  
Loans made under this portion of the facility bear interest, subject to 
adjustment, at BankBoston, N.A.'s prime rate or LIBOR-based fixed rate.  
The Company may increase the commercial and trade letters of credit 
portion of the facility in increments of $15 million up to a total of $45 
million.  The terms of the Credit Agreement require the Company to maintain
certain net worth, inventory turnover and cash flow ratios.  At August 2, 
1997, the Company was not in compliance with the cash flow covenant.  
The Company received a written waiver of this covenant for the quarter 
ended August 2, 1997.  At the end of the second quarter, the Company 
had outstanding letters of credit totaling approximately $4.8 million 
and two outstanding standby letters of credit totaling approximately 
$335,000.  

On January 28, 1995, Designs JV Corp., a wholly-owned subsidiary of the 
Company, and a subsidiary of Levi's Only  Stores, Inc., a wholly-owned 
subsidiary of Levi Strauss & Co., entered into a partnership agreement 
(the "Partnership Agreement") to sell Levi's(R) brand jeans and 
jeans-related products.  The joint venture that was established by the 
Partnership Agreement is known as The Designs/OLS Partnership (the 
"OLS Partnership").  The term of the joint venture is ten years; however, 
the Partnership Agreement contains certain exit rights that enable either
partner to buy or sell its interest in the joint venture after five years.  
The Company previously announced that the OLS Partnership may open up to 
thirty-five to fifty Original Levi's Stores(TM) and Levi's(R) Outlet 
stores throughout eleven Northeast states and the District of Columbia 
throughout the end of fiscal 1999.  At the end of the second quarter of 
fiscal 1997 the OLS Partnership owned and operated eleven Original Levi's
Stores(TM) and eleven Levi's(R) Outlet stores.  The OLS Partnership does not 
anticipate opening any additional stores for the remainder of fiscal 1997.  

During the first six months of fiscal 1997, the OLS Partnership 
distributed $3.0 million in "excess cash" to its partners in accordance 
with the terms of the Partnership Agreement.  It is the intention of the 
partners in the joint venture that working capital for the joint 
venture's future expansion will come from its operations, capital 
contributions, loans from the partners and borrowings from third parties.

During the third quarter of fiscal 1996, the Company entered into a Credit
Agreement (the "OLS Credit Agreement") with the OLS Partnership and Levi's
Only Stores, Inc. under which the Company and Levi's Only Stores, Inc. are
committed to make advances to the OLS Partnership in amounts up to $3.5 
million and $1.5 million, respectively.  This credit facility bears 
interest at BankBoston, N.A.'s prime rate and terminates on September 30, 
1997, unless terminated earlier pursuant to other provisions of the OLS 
Credit Agreement.  The OLS Credit Agreement also provides that there may 
not be credit advances outstanding on the last day of the fiscal year.  
There were no borrowings under this facility through August 2, 1997. 

CAPITAL EXPENDITURES

During the first six months of fiscal 1997, the Company opened six new Boston
Trading Co.(R) stores, remodeled one Levi's(R) Outlet by Designs store and 
five Boston Traders(R) Outlet stores.  The OLS Partnership opened one new 
Levi's(R) Outlet store.  Total cash outlays of $7.1 million and $9.8 million 
during the first six months of fiscal 1997 and fiscal 1996, respectively, 
represent the costs of new and remodeled stores as well as corporate office 
capital spending during the periods.  During the six month period ended 
August 2, 1997, the Company closed one Designs store for which the lease 
had expired. 

On May 2, 1995, the Company acquired certain assets of Boston Trading Ltd., 
Inc. ("Boston Trading") in accordance with the terms of an Asset Purchase 
Agreement dated April 21, 1995.  The Company paid $5.4 million in cash, 
financed by operations, and delivered a non-negotiable promissory note 
in the principal amount of $1.0 million (the "Purchase Note").  The 
principal amount of the Purchase Note was payable in two equal installments 
through May 1997.  In the first quarter of fiscal 1996, the Company asserted 
certain indemnification rights under the Asset Purchase Agreement.  In 
accordance with the Asset Purchase Agreement, the Company, when exercising 
its indemnification rights, has the right, among other courses of action, 
to offset against the payment of principal and interest due and payable 
under the Purchase Note.  Accordingly, the Company did not make either 
of the $500,000 payments of principal on the Purchase Note that were due 
on May 2, 1996 and May 2, 1997.  The Company has paid all interest in 
accordance with the terms of the Purchase Note through May 2, 1997.  The 
portion of the principal amount of the Purchase Note paid by the Company 
depends upon whether its claims are satisfied by Boston Trading and its 
stockholders.

In November 1996, the Company and Levi Strauss & Co. entered into a trademark
license agreement (the "Outlet License Agreement") which provides the 
terms upon which the Company is permitted to use the Levi Strauss & Co. 
batwing trademark in connection with the operations of the Company's 
Levi's(R) Outlet by Designs stores.  The Outlet License Agreement authorizes 
the Company, subject to certain terms and conditions, to operate the 
Levi's(R) Outlet by Designs stores using the Levi's(R) batwing trademark 
in 25 states in the eastern portion of the United States.  Subject to 
certain default provisions, the term of the Outlet License Agreement will 
expire on July 31, 2001, and the license for any store will be for a 
period co-terminous with the lease term for such store (including extension 
options), unless Levi Strauss & Co. otherwise extends the term of the 
license for that particular store.  Levi Strauss & Co. has no obligation to 
extend the license beyond the initial term described above.  The leases
(including extension options) relating to approximately one-half of the
Levi's(R) Outlet by Designs stores open at August 2, 1997 expire in or 
prior to fiscal 2009 and all, except for four such leases, expire in or 
prior to fiscal 2011.  

The Company continually evaluates discretionary investments in new projects 
that may complement its existing business.  Further, as leases expire, 
the Company continues to evaluate the performance of its existing stores.  
As a result of this process, certain store locations could be closed or 
relocated within a center in the future.

                     *          *          *

The foregoing discussion of the Company's results of operations, liquidity,
capital resources and capital expenditures includes certain forward-looking
information.  Such forward-looking information requires management to make
certain estimates and assumptions regarding the Company's expected strategic
direction and the related effect of such plans on the financial results of 
the Company.  Accordingly, actual results and the Company's implementation 
of its plans and operations may differ materially from forward-looking 
statements made by the Company.  The Company encourages readers of this 
information to read the Company's Current Report on Form 8-K, previously 
filed with the United States Securities and Exchange Commission on April 
22, 1997, which identifies certain risks and uncertainties that may have an 
impact on future earnings and the direction of the Company.







Part II.  Other Information

ITEM 1.   Legal Proceedings

     The Company is a party to litigation and claims arising in the normal
course of its business.  Barring unforeseen circumstances, management does 
not expect the results of these actions to have a material adverse effect 
on the Company's business or financial condition. 

ITEM 3.   Default Upon Senior Securities

     As discussed above, the Credit Agreement requires the Company to 
 maintain certain net worth, inventory turnover and cash flow ratios.  The 
 Company received a written waiver of its non-compliance at August 2, 1997 
 with the cash flow ratio covenant in the Credit Agreement.

ITEM 4.   Submission of Matters to a Vote of Security Holders

     On June 10, 1997, the Company held its Annual Meeting of Stockholders.  
At the meeting, stockholders holding at 11,094,156 shares of the 
Company's Common Stock, $0.01 par value, cast votes in favor of the election 
of each of Stanley I. Berger, Joel H. Reichman, James G. Groninger, Bernard 
M. Manuel, Melvin I. Shapiro and Peter L. Thigpen as directors of the 
Company and no more than 3,776,921 shares were withheld from any one of 
the foregoing.

     At the meeting, stockholders holding 11,567,920 shares of Common Stock 
cast votes in favor of a proposal to approve the Company's 1992 Stock 
Incentive Plan, as amended, 2,234,141 shares were cast against the proposal 
and stockholders holding 97,489 shares abstained from voting. 

ITEM 6.   Exhibits and Reports on Form 8-K

A.   Reports on Form 8-K:

     The Company reported under item 5 on Form 8-K, dated April 22, 1997,
     certain cautionary statements of the Company to be taken into account in
     conjunction with consideration and review of the Company's publicly-
     disseminated documents (including oral statements made by others on 
     behalf of the Company) that include forward looking information.

B.   Exhibits:

3.1    Restated Certificate of Incorporation of the Company, as amended
       (included as Exhibit 3.1 to Amendment No. 3 of the Company's
       Registration Statement on Form S-1 (No. 33-13402), and incorporated
       herein by reference).                                                *

3.2    Certificate of Amendment to Restated Certificate of Incorporation,
       as amended, dated June 22, 1993 (included as Exhibit 3.2 to the
       Company's Quarterly Report on Form 10-Q dated June 17, 1996, and
       incorporated herein by reference).                                   *

3.3    Certificate of Designations, Preferences and Rights of a Series of
       Preferred Stock of the Company establishing Series A Junior
       Participating Cumulative Preferred Stock dated May 1, 1995 (included
       as Exhibit 3.2 to the Company's Annual Report on Form 10-K dated May
       1, 1996, and incorporated herein by reference).                      *

3.4    By-Laws of the Company, as amended (included as Exhibit 3.1 to the
       Company's Quarterly Report on Form 10-Q dated December 12, 1995, and
       incorporated herein by reference).                                   *

4.1    Shareholder Rights Agreement dated as of May 1, 1995 between the
       Company and its transfer agent (included as Exhibit 4.1 to the
       Company's Current Report on Form 8-K dated May 1, 1995, and
       incorporated herein by reference).                                   *

10.1   1987 Incentive Stock Option Plan, as amended (included as Exhibit
       10.1 to the Company's Annual Report on Form 10-K dated April 29,
       1993, and incorporated herein by reference).                         *

10.2   1987 Non-Qualified Stock Option Plan, as amended (included as Exhibit
       10.2 to the Company's Annual Report on Form 10-K dated April 29,
       1993, and incorporated by herein by reference).                      *

10.3   1992 Stock Incentive Plan, as amended (included as Exhibit A to the
       Company's definitive proxy statement dated May 9, 1997, and
       incorporated herein by reference).                                   *

10.4   Senior Executive Incentive Plan effective beginning with the fiscal
       year ended February 1, 1997 (included as Exhibit 10.4 to the
       Company's Quarterly Report on Form 10-Q dated September 17, 1996, and
       incorporated herein by reference).                                   *

10.5   Trademark License Agreement between the Company and Levi Strauss &
       Co. dated as of November 15, 1996 (included as Exhibit 10.5 to the
       Company's Annual Report on Form 10-K dated May 1, 1997, and
       incorporated herein by reference).                                   *

10.6   Amended and Restated Credit Agreement among the Company, BankBoston
       N.A., formerly BayBank, N.A., and State Street Bank and Trust Company
       dated as of July 24, 1996 (included as Exhibit 10.1 to the Company's
       Current Report on Form 8-K dated August 7, 1996, and incorporated
       herein by reference).                                                *

10.7   Consulting Agreement between the Company and Stanley I. Berger dated
       December 21, 1994 (included as Exhibit 10.7 to the Company's Annual
       Report on Form 10-K dated April 28, 1995, and incorporated herein by
       reference).                                                          *

10.8   Participation Agreement among Designs JV Corp. (the Designs
       Partner", the Company, LDJV Inc. (the "LOS Partner"), Levi's Only
       Stores, Inc. ("LOS"), Levi Strauss & Co. ("LS&CO") and Levi
       Strauss Associates Inc. ("SAI") dated January 28, 1995 (included
       as Exhibit 10.1 to the Company's Current Report on Form 8-K dated
       April 24, 1995, and incorporated herein by reference).               *

10.9   Partnership Agreement of The Designs/OLS Partnership (the "OLS
       Partnership") between the LOS Partner and the Designs Partner dated
       January 28, 1995 (included as Exhibit 10.2 to the Company's Current
       Report on Form 8-K dated April 24, 1995, and incorporated herein by
       reference).                                                          *

10.10  Glossary executed by the Designs Partner, the Company, the LOS
       Partner, LOS, LS&CO, LSAI and the OLS Partnership dated January 28,
       1995 (included as Exhibit 10.3 to the Company's Current Report on
       Form 8-K dated April 24, 1995, and incorporated herein by reference).*

10.11  Sublicense Agreement between LOS and the LOS Partner dated
       January 28, 1995 (included as Exhibit 10.4 to the Company's Current
       Report on Form 8-K dated April 24, 1995, and incorporated herein by
       reference).                                                          *

10.12  Sublicense Agreement between the LOS Partner and the OLS
       Partnership dated January 28, 1995 (included as Exhibit 10.5 to the
       Company's Current Report on Form 8-K dated April 24, 1995, and
       incorporated herein by reference).                                   *

10.13  License Agreement between the Company and the OLS Partnership
       dated January 28, 1995 (included as Exhibit 10.6 to the Company's
       Current Report on Form 8-K dated April 24, 1995, and incorporated
       herein by reference).                                                *

10.14  Administrative Services Agreement between the Company and the OLS
       Partnership dated January 28, 1995 (included as Exhibit 10.7 to the
       Company's Current Report on Form 8-K dated April 24, 1995, and
       incorporated herein by reference).                                   *

10.15  Credit Agreement among the Company, LOS and the OLS Partnership
       dated as of October 1, 1996 (included as Exhibit 10.15 to the
       Company's Quarterly Report on Form 10-Q dated December 17, 1996, and
       incorporated herein by reference).                                   *

10.16  Asset Purchase Agreement between LOS and the Company relating to
       the sale of stores located in Minneapolis, Minnesota dated January
       28, 1995 (included as Exhibit 10.9 to the Company's Current Report on
       Form 8-K dated April 24, 1995, and incorporated herein by reference).*

10.17  Asset Purchase Agreement between LOS and the Company relating to
       the sale of a store located in Cambridge, Massachusetts dated January
       28, 1995 (included as Exhibit 10.10 to the Company's Current Report
       on Form 8-K dated April 24, 1995, and incorporated herein by
       reference).                                                          *

10.18  Asset Purchase Agreement among Boston Trading Ltd., Inc., Designs
       Acquisition Corp., the Company and others dated April 21, 1995
       (included as 10.16 to the Company's Quarterly Report on Form 10-Q
       dated September 12, 1995, and incorporated herein by reference).     *

10.19  Non-Negotiable Promissory Note between the Company and Atlantic
       Harbor, Inc., formerly known as Boston Trading Ltd., Inc., dated May
       2, 1995 (included as 10.17 to the Company's Quarterly Report on Form
       10-Q dated September 12, 1995, and incorporated herein by reference).*

10.20  Employment Agreement dated as of October 16, 1995 between the
       Company and Joel H. Reichman (included as Exhibit 10.1 to the
       Company's Current Report on Form 8-K dated December 6, 1995, and
       incorporated herein by reference).                                   *

10.21  Employment Agreement dated as of October 16, 1995 between the
       Company and Scott N. Semel (included as Exhibit 10.2 to the Company's
       Current Report on Form 8-K dated December 6, 1995, and incorporated
       herein by reference).                                                *

10.22  Employment Agreement dated as of October 16, 1995 between the
       Company and Mark S. Lisnow (included as Exhibit 10.3 to the Company's
       Current Report on Form 8-K dated December 6, 1995, and incorporated
       herein by reference).                                                *

10.23  Employment Agreement dated as of May 9, 1997 between the Company
       and Carolyn R. Faulkner (included as Exhibit 10.23 to the Company's
       Quarterly Report on Form 10-Q dated June 17, 1997, and incorporated
       herein by reference).                                                *

11    Statement re: computation of per share earnings.

27    Financial Data Schedule.

99.1  Report of the Company dated April 22, 1997 concerning certain
      cautionary statements of the Company to be taken into account in
      conjunction with consideration and review of the Company's
      publicly-disseminated documents (including oral statements made by
      others on behalf of the Company) that include forward looking
      information (included as Exhibit 99 to the Company's Annual Report
      on Form 10-K dated May 1, 1997, and incorporated herein by
      reference).                                                           *

99.2  Press release of the Company dated June 10, 1997 (included as
      Exhibit 99.2 to the Company's Quarterly Report on Form 10-Q dated
      June 17, 1997, and incorporated herein by reference).                 *

*     Previously filed with the Securities and Exchange Commission.





Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                   DESIGNS, INC.



                                   By: /s/ CAROLYN R. FAULKNER
                                       -----------------------
                                       Carolyn R. Faulkner
                                       Vice President and
                                       Chief Financial Officer


Dated September 15, 1997




Exhibit 11.  Statement Re:  Computation of Per Share Earnings



           Three Months Ended     Six Months Ended     Twelve Months Ended

            8/2/97     8/3/96    8/2/97    8/3/96       8/2/97      8/3/96
            ------     ------    ------    ------       ------      ------

                   (In thousands, except for per share data)

Net (loss)
Income     $(16,581)  $  554   $ (19,764)   $  (591)   $ (12,909)   $ 6,392


Weighted
average 
shares
outstanding
during the
period      15,622    15,817     15,613       15,814      15,658     15,793


Net (loss)
income per
common
share      $(1.06)    $0.04     $(1.27)      $(0.04)      $(0.82)     $0.40
           =======    =====     =======      =======      =======     =====


 

5 This Schedule contains summary financial information extracted from the Consolidated Balance Sheets of Designs, Inc. as of August 2, 1997, August 3, 1996 and February 1, 1997 and the Consolidated Statements of Income for the three, six and twelve months ended August 2, 1997 and August 3, 1996 and is qualified in its entirety by reference to such financial statements. 1,000 6-MOS JAN-31-1998 FEB-02-1997 AUG-02-1997 355 0 234 0 80,376 100,783 77,702 37,427 147,049 50,258 0 0 0 159 91,235 147,049 120,013 120,013 109,112 109,112 44,717 0 406 (33,727) (13,963) (19,764) 0 0 0 (19,764) (1.27) (1.27)