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Form 8-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): December 3, 2013

 

 

DESTINATION XL GROUP, INC.

(Exact Name of Registrant as Specified in its Charter)

 

 

 

Delaware   01-34219   04-2623104
(State or Other Jurisdiction
of Incorporation)		   (Commission
File Number)		   (I.R.S. Employer
Identification No.)
555 Turnpike Street, Canton, Massachusetts   02021
(Address of Principal Executive Offices)   (Zip Code)

(781) 828-9300

(Registrant’s telephone number, including area code)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 

Item 7.01 -Regulation FD Disclosure

The Company will be presenting a slide presentation to various investment groups at upcoming investor conferences beginning today. A copy of the slides to be presented at those conferences is attached to this report as Exhibit 99.1 and is incorporated by reference herein.

The slide presentation contained in the exhibit includes statements intended as “forward-looking statements,” which are subject to the cautionary statement about forward-looking statements set forth in the exhibit. The slide presentation is being furnished, not filed, pursuant to Regulation FD. Accordingly, the slide presentation will not be incorporated by reference into any registration statement filed by the Company under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by reference. The furnishing of the slide presentation is not intended to, and does not, constitute a determination or admission by the Company that the information in the slide presentation is material or complete, or that investors should consider this information before making an investment decision with respect to the Company.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit
No.

   

Description

99.1    Investor Slide Presentation dated December 2013.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  DESTINATION XL GROUP, INC.
Date: December 3, 2013   By:  

/s/ Dennis R. Hernreich

  
  Name:   Dennis R. Hernreich  
  Title:   Executive Vice President and Chief  
    Financial Officer  
EX-99.1
Destination XL Group, Inc.
Investor Presentation
December 2013
Exhibit 99.1

Destination XL Group, Inc.
SAFE HARBOR
2
Certain information contained in this presentation, including, but not limited to, sales, cash flows,
operating margins and store counts for fiscal 2013 and estimates through fiscal 2016, constitute
forward-looking statements under the federal securities laws. The discussion of forward-looking
information requires management of the Company to make certain estimates and assumptions
regarding the Company's strategic direction and the effect of such plans on the Company's
financial results. Such forward-looking statements are subject to various risks and uncertainties
that could cause actual results to differ materially from those indicated. Such risks and
uncertainties may include, but are not limited to: the failure to implement the Company's business
plan for increased profitability and growth in the Company's retail stores sales and direct-to-
consumer business, the failure to achieve improvement in the Company's competitive position,
changes in or miscalculation of fashion trends, extreme or unseasonable weather conditions,
economic downturns, a weakness in overall consumer demand, trade and security restrictions
and political or financial instability in countries where goods are manufactured, increases in raw
material costs from inflation and other factors, the interruption of merchandise flow from the
Company's distribution facility, competitive pressures, and the adverse effects of natural
disasters, war, acts of terrorism or threats of either, or other armed conflict, on the United States
and international economies. These, and other risks and uncertainties, are detailed in the
Company's Annual Report on Form 10-K filed with the Securities and Exchange Commission for
the fiscal year ended February 2, 2013 filed on March 15, 2013 and other Company filings with
the Securities and Exchange Commission. Casual Male assumes no duty to update or revise its
forward-looking statements even if experience or future changes make it clear that any projected
results expressed or implied therein will not be realized.

Destination XL Group, Inc.
3
WHO IS DESTINATION XL GROUP?
Largest multi-channel specialty
retailer in niche men’s big and tall
(B&T) market
Offers unique blend of wardrobe
solutions
–
Private
label
&
leading
apparel name brands

Destination XL Group, Inc.
DXLG BY THE NUMBERS
5
6 BRANDS
375 RETAIL STORES
1.4M ACTIVE CUSTOMERS
90%
90% ENROLLED IN LOYALTY PROGRAM
ENROLLED IN LOYALTY PROGRAM
80% RETAIL
20% DIRECT
SALES
85% HIGHEST RATED RETAILER IN 2011 CSI SURVEY
1
Customer
Satisfaction
#

6
WHO IS OUR CUSTOMER?
Males with
a waist size
40”
and
greater
(40M men)
Determined
by physical
characteristic,
not demographic
Seeking
greater
selection
in size
Not dependent
on age,
income, race
or nationality
Values
convenience,
selection
and fit over
price

CURRENT CASUAL MALE XL STORES

Destination XL Group, Inc.
WHAT OUR CUSTOMERS WANT
8
More
brands
Bright
Atmosphere
Wide
aisles
One-stop
shopping
Onsite
tailoring
Large
changing
rooms

Destination XL Group, Inc.
RESPONDING WITH DESTINATION XL
9
2010
Opened 4 DXL concept stores
2012
Opened 32 DXL stores
2011
Opened 12 DXL stores
Opportunity for accelerated growth and profitability
2013
Expect to open 53 stores

Schaumburg, IL

Traditional Section, POLO

Studio Section, Runway

Club Department

Studio Department

Destination XL Group, Inc.
LARGE SELECTION OF NAME BRANDS
15

Destination XL Group, Inc.
16
CASUAL MALE XL vs. DESTINATION XL
Store size
3,600 sq. ft.
8,400 sq. ft.
Sales per sq. ft.
$172
$147 (maturing to $230)
Build out costs
$50
$70
Occupancy costs
$30
$30
Dollars per transaction
$102
$150
Style choices
600
2,000
Private label brands
10
15
Name brands
8
30
*Average store

Destination XL Group, Inc.
17
Chicago
Metro
*Customers are willing to drive up to 20 miles
Schaumburg, IL
0.9 miles
9451 Schaumburg, IL
9183 Niles, IL
11.4 Miles
9512 Bloomingdale, IL
11.2 miles
MARKET CONSOLIDATION TO DXL
Customers are 
willing to drive
up to 20 miles

Destination XL Group, Inc.
18
DXL COMPS REFLECT GROWTH OPPORTUNITY
*Total DXLG Comparables consist of all stores, including DXL stores and direct channel
14.5%
9.0%
12.8%
16
.3%
17.1%
13
.8%
15
.0%
15.6%
17.7%
28.8%
17.7%
0.7%
0.8%
2.1%
2.0%
2.0%
1.5%
0.5%
1.5%
-0.5%
3.8%
4.4%
Q3 2011
Q4 2011
FY 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
FY 2012
Q1 2013
Q2 2013
Q3 2013
DXL Comparables
Total DXLG Comparables*

COMPARABLE SALES FOR DXL OPEN > 1 YEAR
19
(11 stores)
(16 stores)                (23 stores)              
(29 stores)          
(36 stores)
1
Spring market campaign ran from 5/5/13 to 6/14/13
2
Fall marketing campaign ran from 9/28/13 to 11/23/13
Reported 25.3% increase at DXLs open >1 year in October 2013
1
2
(2.7)%
5.9%
4.7%
16.5%
11.3%
-5%
0%
5%
10%
15%
20%
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Q3 2013
Destination XL Group, Inc.

Destination XL Group, Inc.
20
COMPELLING DXL RETURNS
Expect greater store productivity and
profitability
Better
leveraging
of
expenses
--
occupancy,
labor
productivity and local/district management
Projecting higher 4-wall profits than
combined profits of individual stores
Targeting between 25%-30% store operating
margin
Potential to capture additional
market share
Attract new customers
Better cross-selling environment to capture
greater share of apparel wallet from existing
customers
Opportunity to improve
operating margins
Expect to increase margins significantly after the
transition to DXL is complete

Destination XL Group, Inc.
ACCELERATED DXL OPENINGS
21
2015 Store Count Target
Destination XL
215-230
Casual Male XL Outlet
55-60
Rochester Clothing
5
Accelerated rollout based on success of DXL stores in 2011
Destination XL Group, Inc.
Total Stores:
(460)
0
50
100
150
200
250
300
350
400
450
500
2010
2011
2012
2013
2014
2015
(275-295)
(315-330)
(~363)
(412)
(450)

Destination XL Group, Inc.
DXL SALES INCREASE AS % OF TOTAL REVENUE
22
* DXL sales include direct sales via the DestinationXL.com website.
1%
5%
28%
44%
65%
80%
88%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010
2011
2012
2013
2014
2015
2016

Destination XL Group, Inc.
23
INCREASED
AWARENESS
=
OPPORTUNITY
DXL Customer Purchase Funnel*
Source: L.E.K analysis prior to launch of marketing campaign (November 2012)
*Based on consumers’
stated responses per L.E.K’s survey within DXL markets
Repeat
73% of those that visit the store make a purchase
89% of those that make a purchase intend to return
Of those aware of DXL, only 8% are visiting the store
Awareness of DXL is low across its markets, directly
impacting ability to attract new customers
DXL’s addressable market is primarily men with
over 40”
waist
Addressable Population
Aware of DXL
Visiting DXL
Purchasing 
from DXL
17%
8%
73%
89%

Destination XL Group, Inc.
24
OPPORTUNITY TO GROW MARKET SHARE
Capture greater wallet share with DXL concept
Attract broader customer audience with one-stop-shop
Target “end-of-rack”
customers
Paradigm shift in marketing improves awareness
Grow direct business with new website
Addressable Market = 40M Customers
1.4M Currently Active Customers

25
DXL  ADVERTISING CAMPAIGN
•
Combination of TV, radio & digital support
•
Built stronger brand to attract and serve customers
•
Results demonstrate ability to grow market share
Fall
Flight
(Sept
28
–
Nov
23)
•
Spring Flight (May 5 to June 14)
•
•
Transaction size increased 23%
•
New customers grew by 26.1%
•
Traffic increased 7.5%
•
“End-of-rack”
customer base grew to 40.5%
•
Web traffic increased 80%
Increased market awareness from
13% to 18%
Broadening to include network television
ad-buy to supplement national cable presence
Eliminating catalog distribution; introducing
smaller 16-page brand mailers to announce
seasonal offerings
Reallocating $2 million of marketing dollars
to fall advertising campaign
Added additional week to duration of
campaign
•
•
•

Destination XL Group, Inc.
DXL ADVERTISING CAMPAIGN
26
Marketing to Customers in “No Man’s Land”

Destination XL Group, Inc.
2013 MARKETING SPEND
27
•
Strategically increase marketing spend as percent of sales from 4.5% to 7.0%
•
Rebalance spend to focus on prospecting and reduce direct marketing
•
Increase budget by $10M to support DXL media and digital acquisition
2013
$27.1M (7.0%)
2012
$18.5M (4.6%)
+$10M
Direct Marketing
Digital
Other
Visual
Loyalty
Media

Destination XL Group, Inc.
FINANCIAL PERFORMANCE
28

Destination XL Group, Inc.
YTD 2013 RESULTS THROUGH Q3
•
DXL stores comparable sales increased 21.4% and represented
26.5% of total comparable retail sales
•
36 DXL stores opened 1 year comparable sales increased 11.5%
•
Dollars per transaction have increased 17.5% over the prior year
•
Comp sales for Casual Male XL and Rochester Clothing stores
decreased (0.3)%
•
Overall comparable retail sales increased 2.5% and total sales were
$279.4M
•
U.S. direct e-commerce sales increased 3.3%
•
Loss from continuing operations was ($4.6) million, or ($0.10)
per diluted share, which included $9.1 million (after tax), or $0.19
per share, of Transition Costs and incremental marketing expenses
to support the DXL rollout
29

Destination XL Group, Inc.
30
SALES & GROSS MARGIN
Strong gross margins provide opportunity for significant sales leverage
$443.9
$393.9
$392.0
$395.9
$399.6
$279.4
42.7%
44.2%
45.9%
46.3%
46.5%
46.3%
38%
40%
42%
44%
46%
48%
50%
$0
$100
$200
$300
$400
$500
2008
2009
2010
2011
2012
YTD 2013
Revenue ($MM)
Revenue
Gross Margin
Destination XL Group, Inc.

Destination XL Group, Inc.
31
* Before impairment charge of $23.1M
OPERATING MARGIN & COMPARABLE SALES
Focus on improving operating margins through greater DXL sales
(continuing operations)
(1.1)%
2.4%
4.6%
4.7%
3.5%
(2.5)%
(10%)
(5%)
0%
5%
10%
2008
2009
2010
2011*
2012
YTD 2013
DXLG Operating Margin
(4.3)%
(10.8)%
1.5%
2.1%
1.5%
2.5%
(15%)
(10%)
(5%)
0%
5%
2008
2009
2010
2011
2012
YTD 2013
DXLG Comp Sales

Destination XL Group, Inc.
32
STRICT EXPENSE MANAGEMENT
$34.1
$19.1
$19.0
$19.6
$18.5
$21.0
$177.3
$149.2
$148.4
$152.0
$156.4
$122.8
39.9%
37.9%
37.9%
38.4%
39.1%
43.9%
30%
33%
36%
39%
42%
45%
$0
$50
$100
$150
$200
2008
2009
2010
2011
2012
YTD 2013
($ mm)
Marketing Expense
Total SG&A
SG&A as a Percentage of Sales

Destination XL Group, Inc.
33
STRONG BALANCE SHEET
2008
2009
2010
2011
2012
FY 2013
Forecast
Inventory
$98.6M
$90.0M
$92.9M
$104.2M
$104.2M
$102M
Net borrowings under
revolver
$38.7M
$3.5M
$0
$0
$0
$0
1
Cash on hand
$5.0
$4.3
$4.1M
$10.4M
$8.2M
$0
Fixed term loan
$12.5M
$7.6M
$0
$0
$0
$18M
1
FY 2013 Net borrowings estimate includes $5.0 million in debt and $5.0 million in cash

Destination XL Group, Inc.
34
CASH FLOW & CAPITAL EXPENDITURES
$23.2
$30.8
$18.7
$23.4
$29.9
$(5.5)
$12.6
$4.6
$9.0
$18.0
$32.4
$38.2
-$10
$0
$10
$20
$30
$40
-$10
$0
$10
$20
$30
$40
2008
2009
2010
2011
2012
YTD 2013
($ mm)
Cash Flow
CAPEX

Destination XL Group, Inc.
35
Accelerated conversion to DXL
concept creates compelling
investment opportunity
Leader in large and growing B&T
market
Strong gross margins; Ability to
greatly improve operating margins
Three-year $150M investment in
DXL rollout to be funded primarily
by free cash flow and deferred
tax benefits
Significant market share/sales
growth opportunity
Strong balance sheet
with borrowing capacity
WHY INVEST IN DXLG?

Destination XL Group, Inc.
FOR ADDITIONAL INFORMATION:
Jeffrey Unger
V. P. Investor Relations
Destination XL Group, Inc.
jeffunger@usa.net
561-482-9715 (o)
561-543-9806 (c)
www.DestinationXL.com
36