Biography

Elaine Rubin was appointed a director of the Company in April 2021.  Ms. Rubin is the founder and president of Digital Prophets Network, LLC, a consulting, advisory and placement firm with a network of digital commerce experts that supports the growth of retail and direct-to-consumer businesses.  Since October 2013, she has also served as an advisor to Hint, Inc. which produces fruit-infused water.  Ms. Rubin previously held leadership positions at 1800flowers.com, iVillage.com and amazon.com. She co-founded shop.org in February 1996 and served as its elected chair of the board of directors from February 1996 to October 2007 and served on the board of the National Retail Federation (NRF) from 2001 until 2010. Ms. Rubin previously served on the boards of Smart & Final Stores, Inc. and Blue Nile, Inc., both which were formerly publicly-traded companies.  Ms. Rubin brings extensive knowledge and experience of digital commerce business and will provide valuable insight to the board as it continues to grow its direct business.