Destination XL® Launches National Ad Campaign To Support Major Retail Expansion
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The TV and radio spots, titled "No Man's Land", use humor to underscore the shared and relatable shopping frustrations bigger guys face, and remind them that
"The symbolism of standing in a vacant wasteland of a shopping center, neglected by retailers, hits home for many bigger guys," said DXLG Chief Executive Officer
The ad campaign launched on
In conjunction with the ad campaign, DXL will soft-launch a real-time marketing initiative designed to acknowledge common challenges XL guys face, like cramped airplane seats, ill-fitting clothing and uncomfortable car rides. Starting today, men are encouraged to share their #bigguyproblems via Twitter with @DestinationXL in an effort to shine the light on the issues bigger guys face.
The DXL store is a unique one-stop shopping destination, offering a broad assortment of styles from casual wear to suits and ties, and more than 100 brands with selections ranging from private labels, sure to appeal to the value-conscious shopper, to the hottest designer brands such as
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