DXL Group Names Ujjwal Dhoot Chief Marketing Officer
Dhoot joined the Company in
“At DXL, we pride ourselves on offering an exceptional fit and brand selection focused solely on the big and tall customer, as well as our best-in-class in-store experience and the close personal relationships that exist with our associates and guests,” he said. “As we evolve digitally, we will expand upon those key attributes, leveraging data and insights to build an even greater understanding of our guests to drive focused and actionable personalization. This will help us to not only maintain the increased inflection we have experienced digitally during the COVID-19 pandemic, but leverage this digital evolution and growth while enhancing DXL’s signature service and our focus on guest relationships in all channels – the possibilities in this space are endless, and we’re just getting started.”
Dhoot further added on the future of marketing at DXL, “With COVID-19, retailers have seen many years of digital acceleration over the last four months. As we prepare and adjust to the new normal, we can’t assume our historical results and customer behaviors are going to inform the future. Everything we knew about our customer is evolving fast. As marketing has evolved from being an art to a more scientific approach, we believe the best path for us is to stay agile, keep our ears to the ground and continue to make meaningful progress in building our strategic plan to engage and excite customers in personalized ways that appeal specifically to them.”
As a retail and eCommerce leader with a diverse digital, CRM, product, analytics, business development and a creative background, Dhoot brings more than a decade of experience leading marketing teams.
He is focused on influencing the optimal customer journey and building engaging customer platforms. Having significant experience in high-growth digital and retail businesses, he will strive to keep building the fast-growing marketing and product-driven organization of DXL. His past roles include CMO/Chief Product Officer at Health E-Commerce and various marketing leadership roles at
“Ujjwal’s consumer marketing expertise coupled with his deep understanding of the digital landscape and his appreciation of the addressable market is a great combination for DXL,” commented
“DXL is a great company with strong values, an inspired vision and innovating channels and products that are empowering the Big and Tall consumer, and we look forward to Ujjwal’s helping us bring solutions to market to realize our unique and important vision,” said Kanter.
Source: Destination XL Group, Inc.