DXL Launches New “Wear What You Want℠” Brand Positioning
The Wear What You Want℠ campaign is an invitation to him to shop like everyone else by providing him the freedom to choose his own style.
“The Big + Tall man has been largely ignored by the apparel industry. Fewer brands, fewer styles, and fewer available sizes leave him unable to shop the way other guys do. Finding something he wants to wear, something that showcases his sense of style is almost impossible,” said
“At DXL, we are proud to offer him a place where he can find the largest assortment of brands and styles in his size. He can find clothes that fit him, his mood, and his style. He can – finally – wear what he wants,” Kanter concluded.
The Wear What You Want℠ campaign encompasses DXL’s commitment to its guests by highlighting DXL’s unparalleled fit expertise, the broadest assortment of brands and style options, the highest standards of quality, and an experience like no other. DXL calls this unique combination of offerings The DXL Factor, and they believe every Big + Tall man deserves to have it.
Over the coming weeks, DXL will be incorporating the new Wear What You Want℠ brand expression into all marketing channels including email, direct mail, video, social media, in stores, and online at DXL.COM, further inspiring Big + Tall men to find their style, show off their personality, and finally enjoy their shopping experience.
Wear What You Want℠.
About Destination XL Group, Inc.
Source: Destination XL Group, Inc.